Know if AI recommends you. See why it chose the answer.
Reputably checks the questions your buyers ask across ChatGPT, Gemini and Claude. Then it opens the evidence behind the score: prompt-level visibility, sentiment and position, competitor wins, cited sources, disclosed fan-out searches, and the AI traffic reaching your site.
3-day free trial · No card required · All 3 models in every plan. Daily tracking, source evidence and AI traffic in one workspace.
Harbour Dental · Sydney
“best family dentist near the harbour”
best reviewed family dentist harbour area×8gentle dentist near harbour reviews×5An AI score tells you what happened. The evidence tells you what to do next.
When someone asks an assistant for “the best family dentist near me”, the answer may name only a handful of businesses. There is no page two to rescue the brands that were left out. That is why Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and AI search optimization all begin with repeatable measurement.
But a ranking alone creates a new question: why did that answer happen? Reputably follows the chain from the buyer's question to the answer, the competitors named inside it, the sources cited underneath it and — where the engine shows its work — the searches and pages it used along the way. That turns “we are at 43%” into a concrete content, review, listing or reputation brief.
Follow the recommendation from question to visit.
AI answers are produced through a chain of choices. Reputably gives each stage its own view, so a missing citation never gets confused with a missing mention and an undisclosed trail never gets reported as zero.
Measured, never guessed: Claude can disclose a traceable search-and-page trail, ChatGPT can disclose a partial trail, and Gemini may not disclose one. Reputably labels those differences instead of turning missing disclosure into a false zero.
Measure the answer by question, model and day.
See the pattern across real buyer questions instead of treating one screenshot as a permanent rank.
- Visibility. The share of checked answers that mention your brand, with change against the prior period.
- Sentiment and position. Learn how positively the answer describes you and where you appear relative to alternatives.
- Prompt and model detail. Read the underlying answers, narrow by date or model and see which question is dragging the average down.
See the wording the engine actually searched.
A tracked prompt is only the start. Answer engines often rewrite it into several searches before they compose a response. Those rewrites are the closest thing AI visibility has to keyword-level demand data.
- Every disclosed search phrasing. See the engine's words beside the original prompt and how often each phrasing returned.
- Searched → surfaced → cited. Separate pages the engine found from pages it actually chose, including sites it surfaced and passed over.
- Search trends over time. Spot the phrasings an engine keeps returning to and new wording that appeared this week.
Map the evidence that keeps winning the answer.
Know which domains and pages answer engines lean on, which rivals appear, and where your own site is being found, cited or passed over.
- Citation source map. See domains, cited pages, source type, model coverage and the share of answers using each source.
- Reachable opportunities. Separate sources you can earn — directories, editorial pages and community proof — from a competitor's own domain.
- Competitor evidence. Compare presence, sentiment, position and direct citations without mixing rival-owned sources into your opportunity list.
See when AI systems read your site — and when people click through.
Install the lightweight Reputably tracker to connect answer visibility with what reaches the website.
- Answer-time AI impressions. Open the report focused on crawlers fetching pages while a person waits for an answer, with indexing and training traffic available separately.
- Pages fetched and cited. Compare the pages AI crawlers read with the pages answers cite to find stale, unrewarded and working content.
- Detectable referral visits. Record people who land on your site from an AI answer when the browser and assistant provide a referrer.
Track the answer everywhere. Respect what each engine actually reveals.
Every plan tracks answer visibility across ChatGPT, Gemini and Claude. Retrieval detail is shown only when the engine makes it available.
ChatGPT
Track answer text, brand presence, sentiment, position, competitors and citations. Search and retrieved-page trails can be partial, so absence is not treated as proof that a page was never considered.
Partial retrieval trailGemini
Track answer visibility, sentiment, position, competitor mentions and available citations. When Gemini does not disclose its searches, the report says so rather than drawing a zero.
Search trail not disclosedClaude
Track the answer and connect disclosed searches to the pages returned and cited through the engine's tool-use trail, giving a more traceable retrieval funnel.
Traceable retrieval trailAI visibility, answered.
What is AI visibility tracking?
AI visibility tracking measures whether answer engines such as ChatGPT, Gemini and Claude mention or recommend your business for the questions buyers ask. Reputably tracks visibility, sentiment, position, competitors and change over time, then connects the answer to its cited sources and, where an engine discloses them, the searches and pages used before the answer was written.
What are fan-out searches?
A fan-out search is a query an answer engine creates from the question a user asked. A prompt such as “best physio in Mosman” may become several searches about sports physiotherapy, reviews and local providers. Reputably records the searches an engine discloses so you can see the language and source pool behind the answer.
Which AI models does Reputably track?
ChatGPT, Gemini and Claude are included in every plan. Answer visibility is measured across all three. Retrieval detail varies by engine: Claude can provide a traceable search-and-page trail, ChatGPT can provide a partial trail, and Gemini may not disclose a search trail.
What does Reputably show beyond an AI visibility score?
Prompt-level visibility, sentiment and position; competitor performance; cited domains and pages; disclosed fan-out searches; sites surfaced but passed over; and AI traffic such as answer-engine crawler hits and detectable referral visits when the site tracker is installed.
Can Reputably measure AI crawler and referral traffic?
Yes. With the site tracker installed, AI Traffic reports identified crawler hits, separates answer-time fetching from indexing and training traffic, shows pages fetched, and records visits that arrive through a detectable AI-answer referral. Referral measurement depends on the browser and assistant sending a referrer.
How do I improve AI visibility?
Start with the evidence behind the weak answers: the buyer phrasings the engines use, the sources and competitors they surface, the pages they cite, and the pages they fetch but pass over. Use that evidence to strengthen useful content, listings, reviews and genuine community proof, then track whether visibility, sentiment, position and citations improve.
Does Reputably automatically change AI answers?
No. Reputably measures answers and the available evidence behind them. It helps teams decide what to improve, but answer engines remain independent and their outputs vary by prompt, model, location, timing and session context.
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