Data sources and limitations
An honest map of where Reputably looks, what it can and can't see on each platform, and why coverage is never total. Read this before you rely on any monitoring tool — ours included.
Reputably reads live Reddit threads, including comment content — not just post titles. That matters because most brand mentions and recommendation requests happen down in the comments, which keyword-only search tools miss. Coverage is strong for public subreddits. It does not include private subreddits, direct messages, or content removed by moderators before it's seen.
YouTube
Reputably monitors YouTube videos and Shorts, and deliberately balances the two so your feed isn't dominated by short-form clips. A video is classified as a Short by its actual duration. Coverage is based on public videos surfaced through search; private, unlisted, and age-restricted videos are not included, and a brand mentioned only in spoken audio with no supporting text may not always surface.
Reputably covers public Facebook groups — the neighbourhood and interest groups where locals ask for recommendations. It does not access private or closed groups, personal profiles, direct messages, or anything behind Facebook's privacy controls, and it never asks you to connect a Facebook account for monitoring. If a conversation is private, it's private; no tool should claim otherwise.
X (Twitter)
X coverage is limited and reads public posts only. Platform access on X has changed repeatedly, so treat it as a supplementary source rather than a primary one — Reddit, Facebook groups and YouTube carry most local buying conversation.
The open web
Beyond the platforms above, Reputably surfaces mentions from public web pages found through search, which catches blog posts, forums and news that name your business. This is index-based, so it reflects what's been published and indexed rather than live conversation.
AI-visibility is different
AI-visibility tracking isn't scraped from anywhere — it's produced by asking ChatGPT, Gemini and Claude live questions and recording their answers. Those answers vary by phrasing, session and over time, which is why Reputably fans each question across many phrasings and repeats it rather than trusting a single response. See Set up AI visibility tracking.
Why coverage is never total
No monitoring tool sees everything, and any that claims to is overstating. Platforms rate-limit and change access; private spaces are genuinely private; a mention with an unusual spelling or no searchable text can slip through; and syncs run on a schedule, so there's a natural lag between a conversation happening and it appearing. Reputably is built to catch the conversations that matter most — public, buying-intent, in the places customers actually talk — not to promise an impossible 100%.
Your data
Reputably stores what it needs to run monitoring, scoring and reporting for your account. You can request deletion at any time — see data deletion instructions — and read how we handle information in the privacy policy and on the security page. Questions? Email contact@reputably.net.
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