Brand24 monitors mentions. Reputably wins you the customer.
Brand24 is a serious media-monitoring platform — and at $249/month for 3 keywords, it's priced like one. If what you actually want is customers from community conversations, there's a tool built for exactly that job, at $99/month. Here's an honest comparison.
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The short version.
Choose Reputably if…
- You want leads, not a mention feed — threads scored for buying intent across Reddit, YouTube, Facebook groups and X, with a reply drafted for each.
- You'd rather pay $99/month with no contract than $249/month for a 3-keyword cap.
- You also want your ChatGPT/Gemini/Claude visibility tracked and your Google reviews answered automatically — in the same subscription.
Stick with Brand24 if…
- You're a brand or PR team measuring share of voice — Brand24's coverage of news, blogs, podcasts and TikTok is far broader than Reputably's four community platforms.
- You rely on mature sentiment analysis, AI insights and presentation-ready PR reports.
- You need to monitor coverage about your brand across the whole web, not find buyers inside community threads.
Reputably vs Brand24.
| Reputably | Brand24 | |
|---|---|---|
| Entry price | $99/mo | $249/mo ($199/mo billed annually) |
| Billing | Monthly, no contract | Monthly, or annual for the lower rate |
| Free trial | 3 days, no card | 14 days, no card |
| Keyword limits | No per-keyword pricing tiers | 3 keywords at entry; 25 on the $699/mo Business plan |
| Update frequency | Catches threads while they're hot | Every 12 hours on the entry plan |
| Monitoring breadth | Reddit, YouTube, Facebook groups, X | Very broad — social, news, blogs, forums, podcasts, reviews |
| Buying-intent scoring | Yes — every thread scored, highest intent first | No — mention alerts and sentiment |
| Drafted replies | Yes — written to match the thread, you post them | No |
| AI models tracked | ChatGPT, Gemini & Claude in every plan, live queries | Not what it's built for — AI insights on mentions, not AI-answer rank tracking |
| Review automation | Google reviews, auto-reply or one-click approve | No — monitors review mentions, doesn't answer them |
| White-label for agencies | Yes — logo, colors, custom domain on the Agency plan | Reporting-focused; PR-style reports |
| Best for | Local businesses & agencies turning conversations into customers | Brand & PR teams measuring media coverage and share of voice |
What Brand24 does well.
Brand24 is one of the most established names in social listening, and it earns the reputation. Its monitoring surface is genuinely vast — social media, news sites, blogs, forums, podcasts, review platforms and more, including Reddit — a breadth Reputably doesn't attempt. If your brand gets written about in a trade publication or name-dropped on a podcast, Brand24 is the kind of tool that catches it.
The analytics are mature, too. Sentiment analysis, AI-generated insights and reports, share-of-voice measurement, alerting — for a PR or brand team that needs to answer “how is our coverage trending, and how do we compare to competitors?”, Brand24 is the right instrument. It's a monitoring platform built for people whose job is measuring the conversation, and at that job it's excellent. The comparison below isn't about Brand24 being bad at what it does — it's about whether what it does is the job you're hiring a tool for.
Mentions are the past. Leads are the future.
Here's the core distinction: Brand24 tells you that you were mentioned. Reputably finds people who are ready to buy — whether they mentioned you or not — and hands you the reply. Most buying conversations never name your business. Someone asks “who do you recommend for a plumber in Austin?” or “is there a good alternative to X?” — no brand mention, no alert, no signal in a monitoring tool. Reputably scans Reddit, YouTube, Facebook groups and X for exactly those threads, scores each one for buying intent so the hottest sits at the top, and drafts a reply matched to the conversation's tone. You post it from your own account — Reputably never auto-posts, and there are no accounts to connect. See how lead finding works.
Timing matters here. A recommendation thread has a shelf life measured in hours — by the next day the asker has picked someone. Brand24's entry plan updates every 12 hours; Reputably is built to surface threads while they're still answerable.
The second pillar is AI visibility. When your customers ask ChatGPT, Gemini or Claude “what's the best HVAC company near me?”, someone gets recommended. Reputably runs live queries against all three AI models in every plan and shows whether that someone is you. Brand24 has AI-powered insights on the mentions it collects, but tracking your rank inside AI assistants' answers is a different job — and it's not the one Brand24 was built for.
The third pillar is reviews: Reputably answers your Google reviews automatically — fully automatic or one-click approve, set per location. Brand24 can tell you a review mentioned your brand; Reputably writes the response. And for agencies, the Agency plan adds a white-label workspace — your logo, your colors, your domain.
All three pillars ship in one subscription starting at $99/month — less than half of Brand24's entry price, billed monthly, no contract, self-serve signup. See pricing. The honest trade: Reputably watches four community platforms, not the whole media landscape, and automates Google reviews only today. If that's the coverage where your customers actually are, you're paying for the part that converts.
Brand24 pricing in 2026.
Verified on Brand24's pricing page, July 2026. The Individual plan is $249/month — or $199/month if you commit to annual billing — and covers 3 keywords, 2,000 mentions a month, a single user, and updates every 12 hours. From there the ladder climbs by keyword count: Team at $349/month ($299 annual) with 7 keywords, Pro at $499/month ($399 annual) with 12, Business at $699/month ($599 annual) with 25, and Enterprise from $1,499. There's a 14-day free trial with no card required.
Two things stand out. First, the annual-vs-monthly gap: staying month-to-month costs $50–100 more per month at every tier, so the advertised prices assume a year-long commitment. Second, keywords are the metered resource — a local business tracking its own name, a couple of service phrases and a competitor or two hits the 3-keyword cap immediately, and the next keyword allotment costs $100/month more.
Reputably's tiers are flat monthly prices — $99, $449 and $799 per month — with monthly billing, no contract, and no annual commitment needed to get the listed rate. The entry plan includes buying-intent lead scanning, all three AI models tracked with live queries, and Google review automation. If you're comparing entry tier to entry tier, it's $99 for a lead engine versus $249 for a 3-keyword mention feed.
Brand24 questions, answered.
How much does Brand24 cost?
As of July 2026, Brand24's Individual plan is $249/month (or $199/month billed annually) for 3 keywords, 2,000 mentions a month, 1 user and updates every 12 hours. Team is $349/month ($299 annual) with 7 keywords, Pro is $499/month ($399 annual) with 12 keywords, Business is $699/month ($599 annual) with 25 keywords, and Enterprise starts at $1,499. There's a 14-day free trial with no card required.
Is Reputably a good Brand24 alternative?
If your goal is winning customers rather than measuring media coverage, yes. Brand24 monitors mentions of your brand; Reputably scans Reddit, YouTube, Facebook groups and X for people who are ready to buy — whether they mentioned you or not — scores each thread for buying intent, and drafts your reply. It also tracks your visibility in ChatGPT, Gemini and Claude and auto-answers Google reviews, from $99/month with no contract. For PR teams measuring share of voice across news, blogs and podcasts, Brand24 remains the better fit.
What does Brand24 do that Reputably doesn't?
Brand24 monitors a much broader surface: news sites, blogs, podcasts, TikTok, forums, reviews and more, with mature sentiment analysis, AI insights and PR-style reporting. Reputably covers four community platforms — Reddit, YouTube, Facebook groups and X — and today automates Google reviews only. If you need to measure brand coverage across the whole media landscape, Brand24 is built for that; Reputably is built for turning community conversations into customers.
Does Brand24 find sales leads?
Not in the way a lead tool does. Brand24 alerts you when your keywords are mentioned, but it doesn't score threads for buying intent, draft replies, or run a lead workflow — you'd sift the mention feed yourself and write every response by hand. Reputably scores every thread it finds for buying intent, puts the hottest ones first, and hands you a reply drafted to match the conversation, which you post from your own account. Here's how it works.
Can Brand24 track my brand in ChatGPT or Gemini answers?
That's not what it's built for. Brand24 has AI-powered insights and reporting on the mentions it collects, but tracking where your business ranks inside ChatGPT, Gemini and Claude answers is a different job. Reputably runs live queries against all three AI models in every plan and shows exactly where you appear — and where competitors appear instead.
Related reading.
Facts checked July 2026 against brand24.com/prices; pricing and plan details may change — verify on their site. Brand24 is a trademark of Brand24 S.A.; Reputably is not affiliated with or endorsed by Brand24.
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