X moves fast. Your brand mentions shouldn't slip past.
A bad experience doesn't wait for a feedback form — it gets posted from the parking lot, and X gives it wheels. Reputably scans public posts on X (formerly Twitter) for your brand, your competitors and your keywords, scores the sentiment of every mention, and drafts your reply — so the post that could snowball meets a calm answer in minutes, not days.
3-day free trial · No card required · No accounts to connect. See your first X mentions in minutes.
“Two hours past my install window and Comfort Bros just told me ‘maybe Thursday.’ Posting this from my very warm living room.”
One angry post can outrun a hundred happy customers.
Nobody drafts a complaint email from the parking lot. They post it. X is where a bad experience goes public first — before the review, before the phone call, sometimes before your customer has left the premises. And unlike a review that sits on your profile, a post travels: retweets and quote posts can put it in front of thousands of strangers by dinner.
X is also where journalists and local influencers spend their day. A complaint that would die quietly elsewhere can get screenshotted and amplified into something much bigger — and the same is true in reverse: a glowing mention from the right account is advertising you can't buy. Either way, you want to know while the post is minutes old, not when a customer forwards it to you a week later.
To be straight with you: for most local businesses, X is lower-volume than Reddit or Facebook groups. But it's the highest-urgency channel when it fires — and the customer who posts the complaint at 2pm is often the same one who writes the one-star review by 5. Catch the post early and you can fix the problem before it hardens into a review.
From keyword to caught post in three steps.
Set your keywords
Your brand name, your competitors, and the category phrases customers use — “HVAC recommendation”, “best physio near me”, whatever fits your business.
We scan public posts
Reputably sweeps public posts on X for your keywords and runs sentiment on every hit. No account to connect, nothing to install.
You see it, you decide
Every mention lands in one feed with sentiment and context. Complaint? A de-escalation is drafted. Someone asking for a recommendation? So is your pitch.
Know if X is complaining, recommending, or just name-dropping.
Every mention is scored — positive, negative or neutral — the moment it's caught, so you can skim a week of posts in seconds and jump straight to the one that needs you right now.
- Sentiment on every mention. Praise, complaints and neutral name-drops are labelled automatically — no scrolling the feed to find the fire.
- Intent scores on buyers. When someone asks “who do you actually trust for this?”, Reputably scores how close they are to booking — and drafts the reply.
- Competitors too. Track rival names alongside yours — when a competitor gets called out for a no-show, that's your opening.
“Melbourne people — shoulder's been wrecked for six weeks and I'm done googling. Is there a physio you'd actually vouch for?”
“Shout-out to BrightNest — booked a deep clean at 9pm, crew showed up 8am sharp. Didn't know that was legal.”
Don't just watch it spread. Answer it.
Alerts are table stakes. Reputably drafts the response — a de-escalation for the complaint, a helpful answer for the recommendation request — using the same intent engine that turns Reddit threads into booked customers, pointed at X.
- Drafts that cool things down. Complaint replies acknowledge, own the miss and move it to DMs — written to end the thread, not win it.
- Nothing posts automatically. No account to connect, no auto-replies. You review the draft, tweak it if you like, and post it from your own profile.
- Right-sized for local. X fires less often than Reddit or Facebook groups — so it's included in every plan from $99/month, not sold as an add-on.
“Booked MaidMarket three weeks out and they cancelled the morning of. Does anyone in this town actually show up?”
X monitoring, answered.
What is X (Twitter) monitoring?
X (Twitter) monitoring means tracking what people say about your brand, your competitors and your category on X — complaints, shout-outs, questions and recommendation requests — as they're posted. Reputably scans public posts for your tracked keywords, scores the sentiment of every mention, and drafts a reply when a post is worth answering.
Is it still called Twitter monitoring?
Both names are in use. The platform rebranded to X in 2023, but plenty of people — and plenty of search results — still say Twitter. Reputably monitors the same platform either way: public posts on x.com, tracked by the keywords you choose.
Do I need to connect my X account?
No. Reputably monitors public posts — there is nothing to connect and nothing posts automatically. When a post deserves a response, Reputably drafts it and you post it from your own account, so every reply is authentically you.
Why does speed matter so much on X?
Because X is where complaints go public first. A bad experience gets posted from the parking lot, and retweets and quote posts can spread it within hours — sometimes into the feeds of journalists and local influencers. A calm reply in the first hour usually contains it; the same reply a day later reads like damage control.
Is X worth monitoring for a local business?
Honestly: X is usually lower-volume for local businesses than Reddit or Facebook groups — but when it fires, it's the highest-urgency channel you have. That's why Reputably includes X monitoring in every plan from $99/month, alongside Reddit, Facebook groups and YouTube, rather than selling it as an add-on.
More ways to stay ahead of the conversation.
Someone is asking for a recommendation right now. Make sure it's you.
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