Guide · updated July 2026

The 8 best AI visibility tools in 2026.

When customers ask ChatGPT for “the best plumber near me”, someone gets named — and the AEO/GEO tool market for measuring who has exploded. We compared eight trackers on the axis that actually matters: which models are covered, at what price, with what limits.

Selection criteria: live product · verifiable pricing · tracks at least ChatGPT · reports ranking or share-of-voice over time.

Disclosure: Reputably is our product, and it's ranked first. Every entry is factual — vendor-verified pricing where published, “reported” where not, and honest cons for everyone, including us. Facts checked July 2026.

At a glance

Models covered vs price — the real comparison.

Tool	Entry price	ChatGPT	Gemini	Claude	Best for
Reputably	$99/mo, monthly	Included	Included	Included	SMBs & agencies who also want the fix
Profound	$99/mo billed yearly	Included	Enterprise only	Enterprise only	Enterprise brands
Otterly.AI	$29/mo	Included	Paid add-on	Paid add-on	Cheapest entry point
Peec AI	reported ~$95/mo	Included	Included	Enterprise only	Marketing teams in Europe
Rankscale	$20/mo	Included	Included	Included	Budget engine breadth
Semrush AI Toolkit	$99/mo + Semrush plan	Included	Unclear	Unclear	Existing Semrush customers
AthenaHQ	$295/mo	Included	Included	Included	GEO-focused teams
Scrunch AI	$300/mo ($250 annual)	Included	Included	Included	Mid-market/enterprise

The ranking

Eight tools, honestly ranked.

Reputably

$99/mo · 3-day free trial, no card

Our product. Reputably runs your customers' real questions against ChatGPT, Gemini and Claude — live, all three in every plan, no add-ons — and turns the answers into one visibility score per question, per model, per week, with the competitors named ahead of you. Then it does what trackers don't: the same subscription finds the community threads that feed AI answers and keeps your review profile strong, so you can move the number you're watching.

ChatGPT, Gemini and Claude in every plan — no per-model pricing
Monthly billing, self-serve, free trial without a card
Tracking plus the levers: lead finding and review automation included

Three models — no Perplexity, Copilot or AI Overviews tracking
No enterprise citation analytics or content tooling
Built for local/SMB use cases, not global brand teams

Best for: local businesses and agencies that want to know their AI rank — and change it.

Profound

$99/mo billed yearly (ChatGPT only)

The enterprise category leader, reportedly valued at $1B in early 2026 — and it earns the reputation with the deepest AEO dataset, agent analytics and citation tooling in the market. The catch for smaller buyers: the $99 Starter tracks ChatGPT only and bills yearly; Gemini, Claude and the other engines live behind custom-priced Enterprise. Full comparison here.

Deepest dataset and analytics in the category
Up to 10 engines at Enterprise level
Strong content and citation tooling

$99 tier = one model, billed yearly
Claude and Gemini require enterprise sales
Reported enterprise spend runs $2,000–5,000+/mo

Best for: enterprise brands with a team ready to act on citation-level data.

Otterly.AI

from $29/mo · free trial

The most accessible dedicated tracker: $29/month buys 15 prompts across Google AI Overviews, ChatGPT, Perplexity and Copilot, with 50+ country coverage. But Claude, Gemini and Google AI Mode are paid add-ons on every tier — matching Reputably's three-model coverage means the $189 Standard plan plus two add-ons. Full comparison here.

Cheapest paid entry into AI search monitoring
More engines than most (Perplexity, Copilot, AI Overviews)
Strong international/country-level tracking

Claude and Gemini cost extra on every plan
Prompt caps meter everything; extra prompts $99 per 100
Tracking only — no lead or review workflow

Best for: testing the waters of AI visibility for under $30.

Peec AI

reported ~€89–95/mo · trial reported

A fast-rising European tracker with a clean dashboard and solid model coverage on standard plans — ChatGPT, Gemini, Perplexity, Copilot, AI Overviews and AI Mode — though Claude sits at Enterprise, and published pricing is scarce (entry reported around €89/month with prompt caps reported between 25 and 50). Popular with marketing teams comparing share-of-voice against competitors.

Gemini included on standard plans
Clean competitor share-of-voice reporting
Agency workflows reported

Claude is Enterprise-only
Pricing not clearly published; prompt caps reported low
Tracking only

Best for: European marketing teams wanting competitor benchmarking.

Rankscale

from $20/mo · free Pro trial

The budget breadth play: $20/month opens tracking across a claimed 17+ engines — ChatGPT, Gemini, Claude, Perplexity, DeepSeek, Mistral, Grok, Copilot, AI Overviews and more — on a credit-based system, with a $99 Pro tier for serious use. Less depth per engine than the premium tools, but nothing else covers this many models this cheaply.

Widest engine list at the lowest price
Claude and Gemini included, no add-ons
Credit system scales with actual use

Credits run out fast with many prompts × engines
Younger product; lighter analytics
Tracking only

Best for: engine-breadth on a budget.

Semrush AI Visibility Toolkit

$99/mo add-on + Semrush plan

Semrush's answer for its existing base: a $99/month per-domain add-on on top of a Semrush subscription (Pro from $139.95/month), confirmed to cover ChatGPT and Google AI Mode, with wider engine lists circulating but not clearly published. If your SEO team already lives in Semrush, it slots straight into familiar reporting; as a standalone purchase, the required base plan makes it one of the pricier options here.

Integrates with the Semrush stack your team may already use
Familiar reporting and workflows
Backed by a large data operation

Requires a Semrush base subscription — real cost $240+/mo
Confirmed coverage is ChatGPT + AI Mode; the rest is murky
No free trial for the add-on

Best for: teams already paying for Semrush.

AthenaHQ

$295/mo · free starter tier with credits

A GEO-focused platform from ex-Google/DeepMind founders: $295/month self-serve buys 3,600 credits across nine AI models with API access, and a free “Essential” tier lets you poke around first. Thoughtful product with real depth — priced above what most single-location businesses will pay for measurement alone.

Nine models including Claude and Gemini, standard
API access at the self-serve tier
Free tier to evaluate

$295/mo entry for tracking alone
Credit accounting takes managing
No lead or review workflow

Best for: GEO-first teams wanting many models plus an API.

Scrunch AI

$300/mo ($250 annual) · 7-day trial

Mid-market AEO with an emphasis on how AI agents experience your site, not just your mentions — a genuinely interesting angle. Starter runs $300/month (or $250 billed annually) with Growth at $500, which positions it against Profound's lower tiers rather than the SMB tools on this list.

Agent-experience analysis is a differentiated angle
Solid model coverage in standard plans
7-day trial, no card

$300/mo entry — enterprise pricing for SMB needs
Young category positioning still settling
Tracking and site analysis only

Best for: mid-market companies optimizing their site for AI agents.

How to choose

Count the models you'll actually be asked about.

The pricing tables hide one question that decides everything: which models can you afford to watch? Your customers use ChatGPT, Gemini and Claude. Several tools on this list make one or two of those three an upsell — an add-on, an enterprise tier, a “contact sales”. Price the coverage you need, not the headline tier.

The second question: what happens after a bad score? A tracker's answer is a dashboard. Improving AI visibility means showing up in the sources models trust — community threads, reviews, consistent citations. If you'd have to buy a second tool to act, factor that in. That's the gap Reputably is built to close: measurement and the levers, one $99/month plan.

FAQ

Choosing an AI visibility tool, answered.

What is an AI visibility tool?

An AI visibility tool (also called an AEO or GEO tool) measures whether AI assistants like ChatGPT, Gemini and Claude mention or recommend your business when people ask relevant questions. It runs your target prompts against the models on a schedule and reports your presence, position and competitors over time.

What is the cheapest way to track AI visibility?

Rankscale starts at $20/month and Otterly at $29/month, both with meaningful limits on prompts and (for Otterly) per-model add-ons. Reputably includes ChatGPT, Gemini and Claude tracking in its $99/month plan alongside lead finding and review automation, which is the cheapest route if you want more than a score.

Which AI visibility tools track Claude and Gemini?

Fewer than you'd expect. On Otterly, Claude and Gemini are paid add-ons; on Profound, they're Enterprise-only; on Peec, Claude is Enterprise-only. Rankscale and AthenaHQ include them in standard plans, and Reputably includes ChatGPT, Gemini and Claude in every plan.

Do I need an enterprise AEO platform?

If you're a large brand with a content team acting on citation-level analytics across ten engines, yes — that's what Profound and Scrunch are built for. A local business needs something simpler: whether the three assistants customers actually use recommend you, who they name instead, and a way to close the gap.

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