Guide

The 8 best AI visibility tools in 2026.

When customers ask ChatGPT for “the best plumber near me”, someone gets named — and the AEO/GEO tool market for measuring who has exploded. We compared eight trackers on the axis that actually matters: which models are covered, and how each vendor prices and packages them.

Updated 11 August 2026

Selection criteria: live product · tracks at least ChatGPT · reports ranking or share-of-voice over time.

Disclosure: Reputably is our product, and it is ranked first. Reputably was reviewed directly on 11 August 2026. The seven other tools were evaluated from their official public documentation on 1 August 2026; we did not run hands-on product tests of those vendors.

How we reviewed the tools.

This is an editorial comparison, not a laboratory benchmark. We checked official product, pricing and API documentation on 1 August 2026 and ranked products for decision usefulness, with extra weight on local-business and agency fit. We use no numeric performance scores because we did not execute a controlled cross-vendor prompt test.

Review date: 1 August 2026
Directly reviewed: Reputably
Documentation-reviewed: all other ranked tools
Models considered: ChatGPT, Gemini, Claude, Perplexity, Google AI experiences, Copilot, Grok and other engines vendors list
Geographic assumption: local and multi-location queries where city, region or country affects the answer
Criteria: engine coverage, geography, prompt limits, cadence, citations, competitors, reports, API and agency workflow
Scoring approach: qualitative fit and trade-offs, with no manufactured test score
Pricing: current public basis only; contact-sales pricing is labelled as such

Three terms you will see in this guide.

AI visibility is how often and how prominently an AI assistant mentions, cites or recommends a brand for relevant questions.

Answer engine optimisation (AEO) is the work of making information clear, credible and retrievable for systems that return a direct answer.

Generative engine optimisation (GEO) focuses on earning inclusion, accurate representation and citations in generated answers. In practice, AEO and GEO overlap heavily.

At a glance

Coverage, evidence and workflow compared.

Tool	AI model coverage	Local / geographic support	Prompt limits	Update frequency	Source / citation tracking	Competitor analysis	Reports / exports	API	Agency / client workspaces	Pricing basis	Best fit
Reputably	ChatGPT, Gemini, Claude	Location-aware buyer questions	Plan-based workspace limits	Daily	Cited domains/pages + disclosed retrieval trail	Yes	Dashboards + CSV exports	MCP access; no public REST API	Agency plan	From $99/mo	Local businesses and agencies that also need action workflows
Profound	Up to 9+ engines, plan-dependent	Regions supported	50 prompts Starter; 100 Growth; custom enterprise	Daily	Yes	Yes	Reports and CSV	Documented API	Enterprise workflow	$99/mo Starter billed yearly; $399/mo Growth; custom enterprise	Enterprise brands and content teams
Otterly.AI	ChatGPT, Gemini, Perplexity, Copilot, Google AI experiences	Country-level monitoring	Plan-based search-prompt limits	Daily visibility; weekly link tracking	Yes	Yes	Reports	No public API found	Project-based; verify client controls	Starts at $29/mo	Accessible self-serve tracking
Peec AI	Choose 3 models on Starter	Verify available locations	50 Starter; 150 Pro	Daily	Source analysis	Yes	Dashboard reporting	Verify current access	Projects, unlimited users, agency accounts	Prompt/model-based plans	Teams wanting simple share-of-voice reporting
Rankscale	17+ engines	240+ countries and languages	Credit-based	Hourly to monthly	Yes	Yes	Exports and white-label reports	Growth and Enterprise	Teams and white-label features	Credit plans from $20	Broad engine and geographic coverage
Semrush AI Toolkit	ChatGPT, Gemini, Perplexity and Google AI; more on enterprise	Market/database dependent	25 custom prompts on base AI plan	Daily custom tracking; weekly brand performance	Yes	Yes	Reports and exports	Not stated for this toolkit	Per-domain; enterprise options	From $99/domain/mo billed annually	Existing Semrush teams
AthenaHQ	8+ major AI platforms	Verify market coverage	Not publicly itemised	Verify current cadence	Citation insights	Yes	Platform reporting	Verify current access	Multi-brand workflow	Pricing not publicly listed	GEO teams wanting optimisation guidance
Scrunch AI	Major AI answer platforms	Geography filters	Plan / quote based	Verify current cadence	Dedicated citations view	Yes	Client reporting	Documented API	Unified client workspaces	Plans / contact sales	Mid-market, enterprise and agency teams

The ranking

Eight tools, honestly ranked.

Reputably

$99/mo · 3-day free trial, no card

Our product. Reputably runs your customers' questions against ChatGPT, Gemini and Claude — all three in every plan — and refreshes visibility, sentiment and position daily. Prompt results connect to competitor wins, cited pages, disclosed fan-out searches and AI crawler or referral traffic. Then the same subscription finds relevant community threads and keeps your review profile strong, so you can act on what the evidence shows.

ChatGPT, Gemini and Claude in every plan — no per-model pricing
Fan-out searches, cited sources and AI traffic in one evidence workflow
Monthly billing, self-serve, free trial without a card
Tracking plus the levers: lead finding and review automation included

Three models — no Perplexity, Copilot or AI Overviews tracking
No enterprise-scale content planning or ten-engine analytics
Built for local/SMB use cases, not global brand teams

Coverage: Three major assistants
Local fit: Strong
Evidence depth: Prompts, competitors, citations, retrieval and traffic
Workflow: AI tracking plus lead and review actions

Best for: local businesses and agencies that want to know their AI rank — and change it.

Profound

From $99/mo billed yearly

Profound documents daily answer-engine tracking, citations, competitor analysis, regions and a wide enterprise engine set. Its Starter plan is limited to ChatGPT and 50 prompts; broader coverage and higher limits sit on Growth or enterprise plans. Full comparison here.

Deepest dataset and analytics in the category
Broad engine coverage at the enterprise level
Strong content and citation tooling

Entry tier has historically covered fewer models — check current packaging
Fuller model coverage has typically meant talking to sales
Broader coverage and enterprise controls raise the cost

Coverage: Broad, plan-dependent
Geography: Regions and API filters
Evidence depth: Strong citations and raw-response analysis
Workflow: Enterprise analytics and content operations

Best for: enterprise brands with a team ready to act on citation-level data.

Otterly.AI

From $29/mo

Otterly.AI offers self-serve AI search monitoring across ChatGPT, Gemini, Perplexity, Copilot and Google's AI experiences. It documents daily visibility monitoring and weekly link/citation tracking, with limits determined by the selected plan. Full comparison here.

One of the most accessible paid entries into AI search monitoring
Broad engine coverage for an entry-level tracker
Strong international/country-level tracking

Some models have been sold as add-ons — check what's included at each tier
Prompt caps meter everything
Tracking only — no lead or review workflow

Coverage: Broad self-serve engine set
Geography: Country-level monitoring
Evidence depth: Mentions, links and citations
Workflow: Accessible tracking and reporting

Best for: testing the waters of AI visibility on a small budget.

Peec AI

Self-serve monthly · free trial

Peec AI publishes prompt-based self-serve plans with daily tracking, projects and unlimited users. Starter includes 50 prompts and a choice of three models; Pro raises the prompt allowance. Its agency option supports multi-brand workflows.

Solid model coverage on standard plans
Clean competitor share-of-voice reporting
Agency workflows built in

Some models have sat in higher tiers — check plan
Costs rise with prompt volume and model breadth
Tracking only

Coverage: Choose models by plan
Geography: Verify required markets
Evidence depth: Share of voice, competitors and sources
Workflow: Projects, unlimited users and agency accounts

Best for: European marketing teams wanting competitor benchmarking.

Rankscale

Self-serve monthly · free trial

Rankscale is the breadth play: 17+ engines, 240+ countries and languages, multiple tracking frequencies and credit-based plans. Its public pricing starts at $20, while API access begins on higher tiers.

Unusually broad engine list for the price
Broad model coverage in standard plans — check the current list
Credit system scales with actual use

Credits run out fast with many prompts × engines
Younger product; lighter analytics
Tracking only

Coverage: Very broad engine list
Geography: 240+ countries and languages
Evidence depth: Citations, competitors and exports
Workflow: Credits, teams, white-label and higher-tier API

Best for: engine-breadth on a budget.

Semrush AI Visibility Toolkit

From $99/domain/mo billed annually

Semrush's AI plan combines broad brand-performance data with 25 custom prompts tracked daily. Its official feature documentation distinguishes weekly market-level performance from daily custom position tracking and lists broader engine coverage on enterprise tiers.

Integrates with the Semrush stack your team may already use
Familiar reporting and workflows
Backed by a large data operation

Base pricing is per domain and billed annually
Only 25 custom prompts on the base AI plan
Claude and Grok coverage sits in enterprise packaging

Coverage: Broad, with more engines on enterprise
Geography: Market and database dependent
Evidence depth: Citations, competitors and reports
Workflow: Fits established Semrush operations

Best for: teams already paying for Semrush.

AthenaHQ

Pricing not publicly listed

AthenaHQ presents a GEO-focused platform with multi-platform visibility, competitive intelligence, citation analysis, hallucination detection and optimisation guidance. Its public site offers an audit, but does not publish enough plan detail to make a reliable price or prompt-limit comparison.

Broad model coverage in standard plans
Competitive and citation intelligence
Optimisation and hallucination workflows

Public pricing and prompt limits are not itemised
API availability needs vendor confirmation
No lead or review workflow

Coverage: 8+ major platforms claimed
Geography: Verify required markets
Evidence depth: Citations, competitors and hallucinations
Workflow: GEO analysis and optimisation guidance

Best for: GEO-first teams wanting broad visibility and optimisation guidance.

Scrunch AI

Plans / contact sales

Scrunch AI focuses on AI search visibility and how agents experience a site. Its official documentation describes citation tracking, geography filters, agency/client workspaces and a query API.

Agent-experience analysis is a differentiated angle
Solid model coverage in standard plans
Documented API and client workflows

Public pricing is not sufficiently detailed for a like-for-like quote
Young category positioning still settling
Tracking and site analysis only

Coverage: Major answer platforms
Geography: Filtering documented
Evidence depth: Dedicated citation and response data
Workflow: Agency/client workspaces and API

Best for: mid-market companies optimizing their site for AI agents.

How to choose

Count the models you'll actually be asked about.

The pricing tables hide one question that decides everything: which models can you afford to watch? Your customers use ChatGPT, Gemini and Claude. Several tools on this list make one or two of those three an upsell — an add-on, an enterprise tier, a “contact sales”. Price the coverage you need, not the headline tier.

The second question: what happens after a bad score? Look for the evidence behind it: which pages were cited, what searches the engine disclosed, which sites were surfaced or passed over, and whether AI crawlers or referrals reached your site. Then ask whether the product helps you act on those findings. That's the gap Reputably is built to close: measurement, answer evidence and the reputation workflows that support improvement, from $99/month.

Sources and verification

Official product sources used.

All non-Reputably claims were documentation-reviewed on 1 August 2026. Pricing, model coverage and limits change quickly, so verify the exact plan before purchase.

FAQ

Choosing an AI visibility tool, answered.

What is an AI visibility tool?

An AI visibility tool (also called an AEO or GEO tool) measures whether AI assistants like ChatGPT, Gemini and Claude mention or recommend your business when people ask relevant questions. It runs your target prompts against the models on a schedule and reports your presence, position and competitors over time.

What is the cheapest way to track AI visibility?

Entry-level trackers like Rankscale and Otterly cost less than Reputably, but they track less and meter prompts. Reputably includes ChatGPT, Gemini and Claude tracking in its $99/month plan alongside lead finding and review automation — the cheapest route to all three major models plus the tools to act.

Which AI visibility tools track Claude and Gemini?

Fewer than you'd expect. On several trackers, Claude or Gemini have historically been sold as add-ons or reserved for higher tiers — check what's included at each tier before you buy. Reputably includes ChatGPT, Gemini and Claude in every plan.

Do I need an enterprise AEO platform?

If you're a large brand coordinating content across many engines, markets and teams, an enterprise platform may be the right fit. A local business or agency can use a more focused tool that still shows recommendations, competitors, citations, disclosed retrieval searches and AI traffic without paying for enterprise breadth.

Go deeper