Find people asking for the services you offer.
Reputably is social listening for local businesses and agencies. Find public recommendation requests and buying conversations, review why they match your services and location, then decide where to respond. Brand mentions, sentiment, AI visibility and Google review workflows are available alongside lead monitoring.
7-day free trial · No card required · No social accounts to connect. Reputably finds and drafts; you decide where to join the conversation.
“Can anyone recommend a physio around Fitzroy who is good with running injuries?”
When Reputably belongs on your shortlist
Choose Reputably for a local service team that needs to find and review buying conversations within its service area. A relevant request needs more than a keyword match: your reviewer needs the original thread, an explanation of intent and enough location context to decide whether the business can help.
For an agency, the same decision belongs with the right client. Use separate client workspaces, then record ownership, notes and follow-up stages on the lead board. AI visibility and Google review workflows give the team additional ways to understand how that client is being found and discussed. Compare the Agency plan and its client capacity with the roster you actually manage.
Starter is US$99 per month for one location, with a seven-day free trial and no card required. Confirm current allowances on the pricing page. Public lead monitoring does not require a connected social account; Google review management requires a Google Business Profile connection.
If all you need is a few keyword emails from one community, compare a focused alert service. If your main job is global PR research, evaluate an enterprise listening suite. Our five-tool comparison explains these buying choices.
A mention is information. Buying intent is an opportunity.
Traditional social monitoring is designed to answer “what are people saying about our brand?” That matters, but it misses a much bigger pool of demand: people who do not know your name yet and are publicly asking who to hire, which product to choose, or how to solve a problem your business handles.
Reputably listens for the need behind the words. A post asking “who has a cleaner they trust?” should outrank a casual reference to cleaning. A complaint about a competitor may matter more than a neutral mention of your own name. And for a local business, neither conversation is actionable unless it comes from a place the business serves.
If you are weighing broad media monitoring against lead-focused listening, our Brand24 alternative for finding leads explains the difference using Brand24's current public documentation.
You can also compare Mention's listening and reporting workflow or see why Google Alerts misses live buying conversations.
The difference: keywords tell you what was mentioned. Reputably combines topic, intent, freshness and location to show you which conversations are worth acting on now.
Building an autonomous workflow? Reputably can also act as a social-listening layer for AI agents through its API and MCP server. Start with the developer quickstart.
Your market is a place, not just a keyword.
Choose the named neighbourhoods, cities, states or countries that matter to your business. Reputably uses those places as part of the listening context, helping each team focus on conversations it can actually turn into customers.
From a public conversation to a lead you can act on.
Define what and where
Tell Reputably what you sell, the problems you solve, and the named locations your business serves.
Listen and rank
Reputably monitors live conversations and ranks them by intent, freshness and geographic relevance.
Join as a human
Review the suggested reply, adapt it to your voice, and post from your own account where community rules allow.
Review what the person is asking for.
Illustrative classifications below show the review task; they are not measured product results. Confirm intent and location against the original conversation.
| What the conversation says | Basic keyword alert | Reputably |
|---|---|---|
| “Anyone recommend a reliable HVAC company in Round Rock?” | Keyword match | High intent · location matched |
| “My current cleaner cancelled again. Need someone before Friday.” | May miss it without an exact keyword | Switching signal · urgent need |
| “That documentary about plumbers was wild.” | Keyword match | Low intent · deprioritised |
| “Looking for a dentist”—but outside your market | Keyword match | Outside target area · check relevance |
Listen where recommendations actually happen.
Each platform has its own language and pace. Reputably brings the relevant conversations together without making your team watch every feed by hand.
Social listening, answered.
Can I use Reputably for brand monitoring and sentiment analysis?
Yes. Review brand mentions, sentiment and mention volume for the business, tracker and period you choose. Use the original conversations to investigate praise, complaints and campaign reactions. Buying-intent scoring is useful for sales, but a mention does not need buying intent to matter to your business.
What is social listening for lead generation?
It means monitoring public conversations for people actively asking for recommendations, comparing providers, describing a problem they need solved, or looking to switch. Reputably filters those conversations by buying intent and location so you can focus on opportunities you can actually serve.
Which platforms does Reputably monitor?
Reddit posts and comments, public Facebook groups, YouTube including Shorts, X, and relevant conversations across the open web. Results from every source arrive in one feed.
Can I target social listening by location?
Yes. You can target named neighbourhoods, cities, states, or countries, depending on the market you serve. Multi-location teams and agencies can define the right places for each location or client.
Does Reputably automatically post social replies?
Reputably drafts suggested wording for you to review. The posting route depends on the platform and your enabled connections. Public monitoring does not require connecting a social account; replying is a separate step.
How is this different from a keyword alert?
A keyword alert reports every matching mention, including irrelevant chatter. Reputably reads the conversation for buying intent and geographic fit, then ranks the results so recommendation requests and other actionable opportunities appear before low-value mentions.
Three ways to put social listening to work.
Brand and reputation monitoring
Follow mentions of the business, inspect sentiment and spot recurring praise, complaints and questions. Start with the brand monitoring workflow and sentiment analysis guide.
Campaign and online PR monitoring
Review public reactions around an announcement and identify information that needs clarifying. Keep original coverage and reposts separate. Our PR monitoring guide explains the process and the limits of online coverage.
Lead generation
Find recommendation requests and other buying conversations, then check service fit and location before replying. Use the local lead workflow when this is your priority.
You can use these workflows together. A complaint can matter to the business even when it has no buying intent.
Try one service area from request to follow-up
Start with one business, the service you sell and the places you can serve. For example, a cleaning company in Austin might look for move-out cleaning requests in Austin and Round Rock. This is an illustrative trial brief, not a customer result.
- Review a matching conversation. Open its source. Check the requested service, when it was posted and the location evidence alongside the buying-intent explanation.
- Decide who should act. Record an owner and a note on the lead. Review the suggested reply against the thread and community rules before responding through an available posting route.
- Keep the outcome with the opportunity. Use the lead board's New, Contacted, Qualified, Won and Lost stages. A suggested reply is not a contacted prospect, and a qualified request is not a sale.
Judge whether the workflow helps your team find relevant conversations and follow through. Results depend on public source availability and whether people are discussing your service during the trial. Use the coverage worksheet and alert-frequency guide to set a realistic review window.
Someone is asking for a recommendation right now. Make sure it's you.
Start your 7-day free trial, then add and activate your business to set up monitoring. No card required. No social accounts needed for lead monitoring.
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