Social listening that finds buyers, not just mentions.
Reputably listens for people asking for what you sell across Reddit, public Facebook groups, YouTube, X and the open web. It filters those conversations by buying intent and location, then drafts a useful reply for you to review and post.
3-day free trial · No card required · No social accounts to connect. Reputably finds and drafts; you decide where to join the conversation.
“Can anyone recommend a physio around Fitzroy who is good with running injuries?”
A mention is information. Buying intent is an opportunity.
Traditional social monitoring is designed to answer “what are people saying about our brand?” That matters, but it misses a much bigger pool of demand: people who do not know your name yet and are publicly asking who to hire, which product to choose, or how to solve a problem your business handles.
Reputably listens for the need behind the words. A post asking “who has a cleaner they trust?” should outrank a casual reference to cleaning. A complaint about a competitor may matter more than a neutral mention of your own name. And for a local business, neither conversation is actionable unless it comes from a place the business serves.
The difference: keywords tell you what was mentioned. Reputably combines topic, intent, freshness and location to show you which conversations are worth acting on now.
Your market is a place, not just a keyword.
Choose the named neighbourhoods, cities, states or countries that matter to your business. Reputably uses those places as part of the listening context, helping each team focus on conversations it can actually turn into customers.
From a public conversation to a lead you can act on.
Define what and where
Tell Reputably what you sell, the problems you solve, and the named locations your business serves.
Listen and rank
Reputably monitors live conversations and ranks them by intent, freshness and geographic relevance.
Join as a human
Review the suggested reply, adapt it to your voice, and post from your own account where community rules allow.
Built to surface demand, not fill an alert inbox.
| What the conversation says | Basic keyword alert | Reputably |
|---|---|---|
| “Anyone recommend a reliable HVAC company in Round Rock?” | Keyword match | High intent · location matched |
| “My current cleaner cancelled again. Need someone before Friday.” | May miss it without an exact keyword | Switching signal · urgent need |
| “That documentary about plumbers was wild.” | Keyword match | Low intent · deprioritised |
| “Looking for a dentist”—but outside your market | Keyword match | Outside target area · filtered |
Listen where recommendations actually happen.
Each platform has its own language and pace. Reputably brings the relevant conversations together without making your team watch every feed by hand.
Social listening for leads, answered.
What is social listening for lead generation?
It means monitoring public conversations for people actively asking for recommendations, comparing providers, describing a problem they need solved, or looking to switch. Reputably filters those conversations by buying intent and location so you can focus on opportunities you can actually serve.
Which platforms does Reputably monitor?
Reddit posts and comments, public Facebook groups, YouTube including Shorts, X, and relevant conversations across the open web. Results from every source arrive in one feed.
Can I target social listening by location?
Yes. You can target named neighbourhoods, cities, states, or countries, depending on the market you serve. Multi-location teams and agencies can define the right places for each location or client.
Does Reputably automatically post social replies?
No. Reputably drafts a contextual reply, but you review, edit, and post it from your own account. No social accounts need to be connected and nothing is posted automatically.
How is this different from a keyword alert?
A keyword alert reports every matching mention, including irrelevant chatter. Reputably reads the conversation for buying intent and geographic fit, then ranks the results so recommendation requests and other actionable opportunities appear before low-value mentions.
Someone is asking for a recommendation right now. Make sure it's you.
Start your 3-day free trial and see real conversations about what you sell — in minutes, no card, no accounts to connect.