Guide · updated July 2026

The 7 best Reddit lead generation tools in 2026.

Reddit threads now sit at the top of Google's local results and feed the answers AI assistants give — which makes “who do you recommend?” threads the highest-intent free leads on the internet. We compared the tools that find them, on pricing, intent scoring, reply drafting and Reddit ToS safety.

Selection criteria: live product with verifiable pricing · finds conversations (not just brand mentions) · doesn't put your Reddit account at risk.

Disclosure: Reputably is our product, and it's ranked first. We've kept every entry factual — verified pricing, real strengths, and honest cons for everyone, including us. Facts checked July 2026.

At a glance

The field, compared.

Tool	Entry price	Platforms	Drafted replies	Auto-posts?	Best for
Reputably	$99/mo	Reddit, YouTube, FB groups, X	Yes — you post	Never (by design)	Turning threads into customers
ReplyGuy	$10/mo	Reddit, X	Yes	Yes — ToS risk	High-volume mention replies
Devi AI	from $19/mo	FB groups, Reddit, LinkedIn, X + more	Yes	Optional	Facebook-group-first businesses
Syften	$29.95/mo	Reddit, X, HN, GitHub, YouTube + more	No	No	Keyword alerts across niche sources
Brand24	$249/mo	Social, news, blogs, podcasts, Reddit	No	No	Brand/PR monitoring & analytics
Redreach	reported $19/mo	Reddit	Yes	DM automation	Reddit-only outreach
F5Bot	Free tier	Reddit, HN, Lobsters	No	No	Free keyword email alerts

The ranking

Seven tools, honestly ranked.

Reputably

$99/mo · 3-day free trial, no card

Our product — built to turn community conversations into customers, not to generate monitoring reports. Reputably scans Reddit, YouTube, Facebook groups and X around the clock, scores every thread for buying intent (a “who do you recommend?” post outranks a passing mention), and drafts a reply that reads like a helpful local. Nothing auto-posts: you copy the reply and post from your own account, which keeps you inside Reddit's rules. The same $99 also tracks your rank in ChatGPT, Gemini and Claude and answers your Google reviews.

Intent scoring surfaces ready-to-buy threads first
Drafted replies matched to each thread's tone — you post, no ToS risk
AI visibility tracking and review automation included in the same plan

Pricier entry than point tools like ReplyGuy or Syften
No auto-posting — deliberate, but volume players may want it
Four platforms, not dozens of niche sources

Best for: local businesses and agencies that want conversations turned into customers — with the reply already written.

ReplyGuy

from $10/mo · 3-day trial

ReplyGuy monitors keywords on Reddit and X and generates replies that mention your product — and, unlike most tools, it will post them for you. Plans run from $10/month (about 20 replies) up to $199/month for roughly 1,000 replies. It's the cheapest way into Reddit replies at volume, but auto-posted promotion is exactly what communities remove and Reddit shadowbans, so treat the automation setting with care.

Lowest entry price in the category
Reply generation plus optional auto-posting
Simple keyword setup

Auto-posting risks shadowbans and community removal
Reply caps meter every tier
Replies skew generic without heavy prompt tuning

Best for: volume-first SaaS marketers comfortable managing the ToS risk themselves.

Devi AI

from $19/mo · 10-day trial for $1

Devi's superpower is Facebook groups — including private ones you're a member of — with Reddit, LinkedIn, X, Nextdoor and more alongside. It monitors keywords, highlights buying-intent posts and drafts replies. The base plan covers about 25 groups with extra groups a couple of dollars each. If your customers live in local Facebook groups first and Reddit second, Devi is the specialist.

Best-in-class Facebook groups coverage, including private groups
Broad platform list for the price
$1 trial makes it easy to test

Per-group pricing adds up for agencies
Reddit coverage is shallower than Reddit-first tools
No review automation or AI-rank tracking

Best for: businesses whose leads come from Facebook groups more than anywhere else.

Syften

from $29.95/mo · 14-day PRO trial, no card

Syften is a keyword-alert engine with unusual reach: Reddit, X, Hacker News, GitHub, YouTube, Stack Exchange, Slack communities, newsletters and more. Alerts arrive in near real time, with filtering that keeps the noise down. It won't score intent or write your reply — it's monitoring, done well, at a fair price.

Widest niche-source coverage in this list
Fast, filterable alerts
Honest, affordable pricing

No intent scoring — you triage every alert yourself
No drafted replies
Developer-audience flavor; local-business fit varies

Best for: startups and devtools companies whose buyers hang out on HN, GitHub and Slack as much as Reddit.

Brand24

$249/mo ($199 billed annually) · 14-day trial

Brand24 is the heavyweight monitoring suite: mentions across social media, news, blogs, forums, podcasts and Reddit, with sentiment analysis and polished PR reporting. As a lead tool it's indirect — it tells you that you were mentioned, capped at 3 keywords on the $249 entry plan, and leaves finding buyers and writing replies to you. See our full Reputably vs Brand24 comparison.

Broadest monitoring surface here — news, blogs, podcasts included
Mature analytics, sentiment and share-of-voice reporting
Established, reliable platform

2.5× Reputably's entry price with a 3-keyword cap
Monitoring only — no intent scoring or reply drafting
Entry tier updates every 12 hours; hot threads can cool first

Best for: brand and PR teams measuring reputation — not owners hunting their next customer.

Redreach

reported from $19/mo

Redreach is a Reddit-only lead tool: keyword monitoring, AI-suggested replies and DM automation, with plans reported from $19 to $79 per month (its pricing page wasn't public when we checked — treat numbers as reported). The DM automation is its differentiator and its risk: unsolicited DMs are even less welcome on Reddit than promotional comments.

Cheap, focused Reddit lead tooling
AI reply suggestions included
Money-back guarantee reported

Reddit only — no groups, YouTube or X
DM automation invites account risk
Pricing not published on the vendor site

Best for: solo founders who want a budget Reddit-only experiment.

F5Bot

Free tier · paid from ~$14/mo

F5Bot emails you whenever your keywords appear on Reddit, Hacker News or Lobsters. The free tier is genuinely useful — it's how many founders first discover that customers are asking for them on Reddit. Paid tiers add AI semantic alerts, RSS/API access and Slack/Discord delivery. There's no scoring, no drafting, no dashboard — just alerts, delivered.

Free tier that actually works
Dead-simple setup
Paid tiers stay cheap

Raw alerts only — every thread is your job to read and answer
No Facebook groups, YouTube or X
Email-first workflow gets noisy at scale

Best for: proving your customers are on Reddit before you spend a dollar.

What happened to GummySearch?

GummySearch — for years the default Reddit research tool — couldn't reach a commercial agreement under Reddit's Data API policies. It closed to new customers on November 30, 2025 and shuts down completely on December 1, 2026, deleting all user data. If you still have access, export your keyword lists before that date.

Our full GummySearch migration guide covers where each kind of user should go next.

How to choose

Monitoring tells you. Lead generation wins you.

The field splits cleanly in two. Monitoring tools (Syften, Brand24, F5Bot) alert you when keywords appear — cheap or free, but every thread still needs you to judge it and write the reply. Lead tools (Reputably, ReplyGuy, Devi, Redreach) go further: they decide which threads matter and draft the response.

Within the lead tools, the dividing line is who does the posting. Tools that auto-post scale faster and get accounts banned faster; Reddit communities are ruthless with bot-written promotion. Tools that draft for you to post keep your account's history and credibility doing the work. If your business depends on its local reputation, that distinction isn't cosmetic.

And if the thread you win today is also feeding what ChatGPT says about you tomorrow, it's worth choosing a tool that watches both ends — which is the bet Reputably makes at $99/month.

FAQ

Choosing a Reddit lead tool, answered.

What is the best Reddit lead generation tool in 2026?

For turning Reddit threads into customers, Reputably leads: it scores conversations for buying intent, drafts replies you post yourself, and covers YouTube, Facebook groups and X in the same feed. ReplyGuy is the volume play, Devi AI leads on Facebook groups, Syften on breadth of niche sources, and F5Bot has a free tier for basic keyword alerts.

What replaced GummySearch?

Nothing replaced it one-for-one. GummySearch closed to new customers in November 2025 and shuts down December 1, 2026 after Reddit data-licensing negotiations failed. Former users who wanted leads have largely moved to tools like Reputably; users who wanted audience research lean on monitoring tools like Syften or Brand24. Full migration guide here.

Is there a free Reddit lead generation tool?

F5Bot's free tier emails you when chosen keywords appear on Reddit, Hacker News or Lobsters — genuinely free, but it's raw alerts: no intent scoring, no reply drafting, no filtering. It's a good way to prove that your customers are on Reddit before you pay for anything.

Is automating Reddit replies against the rules?

Auto-posting is risky: Reddit and its communities remove bot-written promotion, and accounts that do it get shadowbanned. Tools that post for you carry that risk; tools that draft replies for you to post from your own account — like Reputably — don't.

Go deeper

Someone is asking for a recommendation right now. Make sure it's you.

Start your 3-day free trial and see real conversations about what you sell — in minutes, no card, no accounts to connect.

Or explore the product first →