Every Google review answered — automatically, in your voice.
Reputably is Google review management on autopilot: every review lands in one inbox and gets a response in your brand's voice — fully automatic, or held for one-click approval. Per location, your choice. More review platforms are on the way.
3-day free trial · No card required · AI replies included in every plan.
Maria G. — “Best deep clean we've ever booked.”
An unanswered review reads as “they don't care.”
Future customers read your Google reviews before they call — and they read your responses just as closely. A page of unanswered reviews, or a wall of copy-pasted “Thanks for your feedback!”, quietly costs you the job. A specific, human response to every review — especially the imperfect ones — is one of the cheapest trust signals a local business can buy.
It compounds: Google encourages responding and treats engagement as a local-ranking input, and review content feeds the AI assistants that now recommend businesses. The catch is that responding well, every day, across locations, is exactly the kind of task that slips — which is why Reputably makes it automatic.
Set the voice once. Reviews answer themselves.
Connect your profile
Link your Google Business Profile — one or many locations — and every review flows into a single inbox.
Choose the mode
Per location: auto-respond to everything, or hold drafts for one-click approval. Many owners automate the praise and approve the complaints.
Stay above 4.5 ★
Watch response rate hit 100%, response time drop to minutes, and your average rating trend where it should.
Automatic where you want it. Approval where it counts.
Five-star reviews can thank customers on their own. A three-star review about a late crew probably deserves your eyes first. Reputably lets you split the difference — per location, per your rules.
- Auto-respond or approve. Hands-off automation, or a draft waiting for your OK — switchable any time.
- Specific, not templated. Responses reference what the customer actually wrote — the parking note, the crew's name, the same-day booking.
- Every location, one inbox. Stop rotating logins between Business Profiles — twelve locations read like one feed.
“Booked same-day, arrived on time. Would've been 5 stars but parking was tricky.” ★★★★
AI review replies shouldn't be an add-on.
On the big review platforms, automated responses are an upsell: Podium's pricing is quote-based — reportedly from around $399/month, with AI review replies as a separate paid add-on — and Birdeye's per-location, annually billed plans reportedly start near $299/month. NiceJob reserves AI replies for its higher tier.
Reputably includes AI review replies in every plan, from $99/month — self-serve, monthly billing, no contract, with a 3-day free trial. And the same $99 also covers lead finding in online communities and AI visibility tracking, so review management is one third of what you're getting, not the whole bill.
See the detailed comparisons: Reputably vs Birdeye and Reputably vs Podium.
Review automation, answered.
Can AI really respond to Google reviews automatically?
Yes. Reputably reads each new Google review and writes a specific response in your brand's voice — referencing what the customer actually said, not a template. You choose the mode per location: fully automatic, or held as a draft for one-click approval.
Is it OK to auto-reply to negative reviews?
Negative reviews deserve care, which is why Reputably lets you hold them for approval while positive reviews answer themselves. The drafted response acknowledges the specific complaint and offers a way to make it right — you review it, adjust if needed, and send.
Does responding to reviews help local SEO?
Google itself advises businesses to respond to reviews, and response rate and speed are widely treated as engagement signals for local ranking. Responses also feed the sources AI assistants read when they recommend businesses — and they show every future customer that you listen.
Which review platforms does Reputably support?
Google Business Profile today — for most local businesses, Google is where reputation is won or lost. More review platforms are on the way, and they'll land in the same inbox with the same auto-reply controls.
How does Reputably match my brand voice?
You set the tone once — warm, professional, playful, concise — and every response follows it. Replies reference the customer's actual words, so they read like your best front-desk person wrote them, not a bot.
How is this different from Birdeye or Podium?
Birdeye and Podium are quote-priced platforms built around annual contracts, and AI review replies can cost extra on top. Reputably includes AI auto-replies in every plan from $99/month, self-serve with a free trial — and the same subscription finds you leads and tracks your AI visibility. See vs Birdeye and vs Podium.
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