Brand monitoring

Every mention of your business, from every corner of the internet.

Customers talk about you on Reddit, in Facebook groups, on YouTube, on X, and across the open web. Reputably pulls every public mention into one feed, scores its sentiment, and drafts your reply when a conversation is worth joining — so you hear everything, and miss nothing.

3-day free trial · No card required · No accounts to connect. Your first mentions arrive in minutes.

All platforms · one feed
r/ r/Austin · comment Positive

BrightNest did our move-out clean — full deposit back.”

f Round Rock Neighbours · group 91% intent

“Who do you all trust for HVAC around here? AC died last night.”

Austin Living · video Negative

“…had a rough experience with MaidMarket, twice cancelled on us…”

Why it matters

The conversation happens whether you're listening or not.

Word of mouth didn't die — it moved. The recommendation that used to happen over a fence now happens in a neighbourhood Facebook group. The complaint that used to be a phone call is now a Reddit comment that Google surfaces for years. The review that used to stay on one site is now a YouTube video with a shelf life.

And it compounds: those same public conversations are what AI assistants read when someone asks ChatGPT for “a cleaner near me they can trust.” The threads you never saw are shaping answers you never knew were being given.

Reputably is built around that loop: monitor the conversations, join the ones with buying intent, keep your reviews answered, and watch your AI rank move as a result.

One feed, scored

Sentiment on every mention. Priorities sorted for you.

Reputably reads the live platforms — not a search index or cached third-party API — so mentions arrive while the conversation is still happening. Each one is labelled positive, negative or neutral, and conversations with buying intent get scored and pushed to the top. A week of chatter across five platforms becomes a two-minute skim.

  • Automatic sentiment. Praise, gripes and neutral name-drops are labelled the moment they're found — the fires surface first.
  • Competitors tracked alongside. Their mentions, their complaints, the threads where they get recommended — visible next to yours.
  • The open web too. Blog posts, local news, forums — mentions beyond social media reach the same feed.
38 ▲ 12 this week mentions caught · 5 sources, one feed
𝕏 X · 18 min ago Positive

“Shout-out to Peak Physio — shoulder finally sorted after months. Ask for the thorough first assessment.”

Monitoring → action

Alerts are nice. Answers are better.

Classic brand monitoring stops at “you were mentioned.” Reputably drafts the reply, scores the buying intent, and connects the dots to the AI answers and reviews that decide whether the next customer picks you.

  • Replies drafted, never auto-posted. Each social reply matches the thread's tone; you post from your own account, so it's authentically you.
  • Buying intent scored. “Who do you recommend?” outranks a passing name-drop — the threads worth your time reach you first.
  • Everything in one subscription. Monitoring, lead finding, AI visibility and review automation — from $99/month, all platforms included.
f Austin Homeowners · group 91% intent

“AC died last night and I'm getting quote-shocked. Who do you all trust for HVAC around Round Rock?”

Suggested reply — you post it Quote-shock is real this time of year. We're Comfort Bros in Round Rock — even if you don't call us, insist on a written parts-and-labour breakdown first.
FAQ

Brand monitoring, answered.

What is brand monitoring?

Brand monitoring means tracking every public mention of your business — praise, complaints, questions and recommendations — across the places customers actually talk: Reddit, Facebook groups, YouTube, X and the open web. Reputably collects those mentions into one feed, scores the sentiment of each, and drafts a reply when a conversation is worth joining.

Which platforms does Reputably monitor?

Reddit (posts and comments), public Facebook group conversations, YouTube videos including Shorts, X (formerly Twitter), and brand mentions across the open web — plus your rank in AI answers from ChatGPT, Gemini and Claude, and your Google reviews. Everything lands in one feed. See the platform pages: Reddit · Facebook · YouTube · X.

Why does brand monitoring matter for a local business?

Because the conversation happens whether you're listening or not. A Reddit thread, a neighbourhood Facebook group, or a local YouTube roundup can steer customers toward you or away from you for years — and those same conversations feed the AI assistants that now recommend businesses. Monitoring is how you find out in time to respond.

Do I need to connect any social media accounts?

No. Reputably monitors public conversations — there's nothing to connect and nothing posts automatically. When a thread deserves a response, Reputably drafts it and you post from your own account.

How is Reputably different from Brand24 or Mention?

Classic monitoring tools stop at the alert. Reputably scores each conversation's buying intent, drafts the reply, tracks whether AI assistants recommend you, and automates your Google review responses — monitoring plus the follow-through, from $99/month with every platform included. See the full comparisons: Reputably vs Brand24 · Reputably vs Google Alerts.

Someone is asking for a recommendation right now. Make sure it's you.

Start your 3-day free trial and see real conversations about what you sell — in minutes, no card, no accounts to connect.

Or explore the product first →