Profound-grade AI visibility, sized for local business.
Profound is the enterprise category leader in AI visibility — it reportedly reached a $1 billion valuation in February 2026. But its $99 Starter plan tracks one engine, billed yearly, and Claude and Gemini sit behind enterprise sales. Here's an honest look at when you need Profound — and when Reputably fits better.
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The short version.
Choose Reputably if…
- You want ChatGPT, Gemini and Claude in every plan — from $99/month, billed monthly, no contract, no sales call.
- You're a local business or agency: self-serve signup, a 3-day free trial without a card, and white-label reporting on the Agency plan.
- You want to act on what you see, not just measure it — community lead finding and Google review automation ship in the same subscription.
Stick with Profound if…
- You're an enterprise brand with a dedicated team — Profound's dataset, agent analytics and citation tooling are the deepest in the category.
- You need coverage beyond three models: Profound's Enterprise tier tracks up to 10 engines, including Copilot, Meta AI, Grok and DeepSeek.
- You need content and citation analytics to steer a large content program — Reputably doesn't do that.
Reputably vs Profound.
| Reputably | Profound | |
|---|---|---|
| Entry price | $99/mo | $99/mo Starter — billed yearly |
| Billing | Monthly, cancel anytime | Yearly on published plans |
| What the entry plan tracks | ChatGPT, Gemini & Claude | ChatGPT only |
| Claude & Gemini access | Every plan | Enterprise only — custom pricing |
| Engines beyond the big three | No — three models today | Up to 10 on Enterprise — Copilot, Meta AI, Grok, DeepSeek |
| Prompt limits | Live queries against the current models, in every plan | 50 prompts on Starter |
| Free trial | 3 days, no card, every plan | Growth plan only ($399/mo billed yearly) |
| Self-serve | Yes — sign up and start in minutes | Not for Claude or Gemini — Enterprise goes through sales |
| Community lead finding | Yes — Reddit, YouTube, Facebook groups & X, scored for intent | No |
| Review automation | Google reviews, auto-reply or approve | No |
| Best for | Local businesses & agencies | Enterprise brands with dedicated teams |
What Profound does well.
Profound didn't become the name in answer-engine optimization by accident. It's widely seen as the enterprise category leader, with the deepest dataset in the space, agent analytics no one else matches, and content and citation tooling that tells large brand teams exactly which pages earn AI citations and which don't. Investors agree: the company reportedly hit a $1 billion valuation in February 2026.
If you're a Fortune-scale brand with a dedicated SEO or content team, Profound is the right choice — full stop. Its Enterprise tier covers up to 10 engines, and the analytics depth justifies enterprise pricing for companies where a single point of AI-answer share moves real revenue. The honest question for everyone else is whether you need that depth, at that price, on a yearly commitment.
Visibility you can act on.
Profound is the category leader for enterprise brands. Reputably is AI visibility sized — and priced — for local businesses and agencies, with the tools to act on what you see.
Start with the tracking itself: Reputably runs the questions your customers actually ask — “best plumber near me”, “who should I call for a roof leak?” — live against ChatGPT, Gemini and Claude, in every plan. No enterprise gate on Claude, no yearly commitment, no prompt-counting on the entry tier. See how AI visibility tracking works.
Then act on it. AI assistants recommend businesses that communities recommend, so Reputably scans Reddit, YouTube, Facebook groups and X for people ready to buy, scores every thread for intent, and drafts a reply for you to post from your own account — it never auto-posts, and there are no accounts to connect. And because reviews feed the same reputation loop, Google review auto-replies come in every plan: fully automatic or one-click approve, set per location, with more platforms coming soon.
Agencies get one more thing Profound wasn't built for: a white-label workspace on the Agency plan — your logo, your colors, your custom domain — so AI visibility reports go out under your brand, not ours.
The honest trade-off: Reputably tracks three models, not ten engines, and it doesn't offer enterprise content or citation analytics. Review automation covers Google today. If those are dealbreakers, Profound earns its price.
Profound pricing in 2026.
Profound publishes two plans, both billed yearly, plus a custom tier:
- Starter — $99/mo, billed yearly (about $1,188 up front). Tracks one engine, ChatGPT, with 50 prompts.
- Growth — $399/mo, billed yearly (about $4,788 up front). Tracks three engines: ChatGPT, Perplexity and Google AI Overviews. This is the tier with a free-trial option.
- Enterprise — custom pricing. Up to 10 engines, and the only tier with Claude, Gemini, Copilot, Meta AI, Grok and DeepSeek. Deployments reportedly run $2,000–5,000+ per month.
Read that pricing the way a local business would: $99 buys a single model on a yearly commitment, and the moment you want to know what Claude or Gemini says about you, you're in a sales conversation with enterprise budgets in the room.
Reputably's plans are $99, $449 and $799 per month — billed monthly, no contract — and every tier tracks ChatGPT, Gemini and Claude, alongside lead finding and review automation. Signup is self-serve with a 3-day free trial and no card. See Reputably's pricing.
Profound questions, answered.
How much does Profound cost?
Profound's Starter plan is $99 per month billed yearly and tracks one AI engine — ChatGPT — with 50 prompts. Growth is $399 per month billed yearly and covers three engines: ChatGPT, Perplexity and Google AI Overviews. Claude, Gemini, Copilot, Meta AI, Grok and DeepSeek are only available on the custom-priced Enterprise tier, which covers up to 10 engines; enterprise deployments reportedly run $2,000–5,000+ per month.
Does Profound's $99 Starter plan include Claude and Gemini?
No. The $99 Starter plan tracks ChatGPT only. Growth, at $399 per month billed yearly, adds Perplexity and Google AI Overviews. Claude and Gemini — along with Copilot, Meta AI, Grok and DeepSeek — are reserved for Profound's custom-priced Enterprise tier. Reputably includes ChatGPT, Gemini and Claude in every plan, starting at $99 per month billed monthly.
Is Reputably a full replacement for Profound?
For local businesses and agencies, usually yes — for enterprise brand teams, no. Reputably tracks how ChatGPT, Gemini and Claude answer real customer questions about your business, then pairs that with community lead finding and Google review automation in one subscription. It doesn't attempt Profound's enterprise depth: agent analytics, citation-level content tooling or ten-engine coverage. If you need those, Profound is the stronger tool.
Does Profound offer a free trial?
Profound lists a free-trial option on its Growth plan, which runs $399 per month billed yearly. The $99 Starter plan doesn't advertise one, and Enterprise starts with a sales conversation. Reputably offers a 3-day free trial on every plan — no card required, self-serve signup.
Which is better for agencies, Profound or Reputably?
Profound is built for in-house enterprise brand teams, and yearly billing across a client roster adds up quickly. Reputably's Agency plan is white-label — your logo, colors and custom domain — with flat monthly pricing and no contract, so you can resell AI visibility tracking, lead feeds and review automation to every client under your own brand.
Related reading.
Facts checked July 2026 against tryprofound.com/pricing; plans and prices may change — verify on their site. Profound is a trademark of its owner; Reputably is not affiliated with or endorsed by Profound.
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