Profound-grade AI visibility, sized for local business.
Profound is the enterprise category leader in AI visibility — one of the best-funded players in the category. But its entry plan tracks one engine, billed yearly, and Claude and Gemini sit behind enterprise sales. Here's an honest look at when you need Profound — and when Reputably fits better.
3-day free trial · No card required · Nothing to connect.
The short version.
Choose Reputably if…
- You want ChatGPT, Gemini and Claude in every plan — from $99/month, billed monthly, no contract, no sales call.
- You want prompt results, cited sources, disclosed fan-out searches and AI traffic in the same workflow.
- You're a local business or agency: self-serve signup, a 3-day free trial without a card, and white-label reporting on the Agency plan.
- You want to act on what you see, not just measure it — community lead finding and Google review automation ship in the same subscription.
Stick with Profound if…
- You're an enterprise brand with a dedicated team — Profound's dataset, agent analytics and citation tooling are the deepest in the category.
- You need coverage beyond three models: Profound's Enterprise tier tracks up to 10 engines, including Copilot, Meta AI, Grok and DeepSeek.
- You need enterprise-scale content planning and citation analytics to steer a large global program.
Reputably vs Profound.
| Reputably | Profound | |
|---|---|---|
| Pricing model | $99/mo, billed monthly | Published plans billed yearly; Enterprise is quote-based |
| Billing | Monthly, cancel anytime | Yearly on published plans |
| What the entry plan tracks | ChatGPT, Gemini & Claude | ChatGPT only |
| Claude & Gemini access | Every plan | Enterprise only — custom pricing |
| Engines beyond the big three | No — three models today | Up to 10 on Enterprise — Copilot, Meta AI, Grok, DeepSeek |
| Source & retrieval evidence | Cited domains and pages, disclosed fan-out searches, surfaced and passed-over sites | Deep enterprise citation, response and content analytics |
| AI traffic | Crawler and detectable referral traffic with site tracking installed | Verify the current product scope for your use case |
| Prompt limits | Live queries against the current models, in every plan | Metered prompts on the entry plan |
| Free trial | 3 days, no card, every plan | Mid tier only — billed yearly |
| Self-serve | Yes — sign up and start in minutes | Not for Claude or Gemini — Enterprise goes through sales |
| Community lead finding | Yes — Reddit, YouTube, Facebook groups & X, scored for intent | No |
| Review automation | Google reviews, auto-reply or approve | No |
| Best for | Local businesses & agencies | Enterprise brands with dedicated teams |
What Profound does well.
Profound didn't become the name in answer-engine optimization by accident. It's widely seen as the enterprise category leader, with the deepest dataset in the space, agent analytics no one else matches, and content and citation tooling that tells large brand teams exactly which pages earn AI citations and which don't. Investors agree: it's one of the best-funded players in the category.
If you're a Fortune-scale brand with a dedicated SEO or content team, Profound is the right choice — full stop. Its Enterprise tier covers up to 10 engines, and the analytics depth justifies enterprise pricing for companies where a single point of AI-answer share moves real revenue. The honest question for everyone else is whether you need that depth, at that price, on a yearly commitment.
Visibility you can act on.
Profound is the category leader for enterprise brands. Reputably is AI visibility sized — and priced — for local businesses and agencies, with the tools to act on what you see.
Start with the tracking itself: Reputably runs the questions your customers actually ask — “best plumber near me”, “who should I call for a roof leak?” — against ChatGPT, Gemini and Claude, in every plan. It records visibility, sentiment, position and competitors, then connects those answers to cited pages, disclosed fan-out searches, surfaced or passed-over sites and AI traffic. See the complete evidence workflow.
Then act on it. AI assistants recommend businesses that communities recommend, so Reputably scans Reddit, YouTube, Facebook groups and X for people ready to buy, scores every thread for intent, and drafts a reply for you to post from your own account — it never auto-posts, and there are no accounts to connect. And because reviews feed the same reputation loop, Google review auto-replies come in every plan: fully automatic or one-click approve, set per location, with more platforms coming soon.
Agencies get one more thing Profound wasn't built for: a white-label workspace on the Agency plan — your logo, your colors, your custom domain — so AI visibility reports go out under your brand, not ours.
The honest trade-off: Reputably tracks three models, not ten engines, and its citation and retrieval workflow is focused on local businesses and agencies rather than enterprise content planning. Review automation covers Google today. If global engine breadth or enterprise content operations are dealbreakers, Profound earns its price.
Profound pricing in 2026.
Profound's published plans are billed yearly, with a custom tier above them:
- Entry plan — billed yearly. Has tracked one engine, ChatGPT, with metered prompts.
- Mid tier — billed yearly. Has covered three engines — ChatGPT, Perplexity and Google AI Overviews — and carries the free-trial option.
- Enterprise — quote-based. Up to 10 engines, and the tier where Claude, Gemini, Copilot, Meta AI, Grok and DeepSeek have sat. Check current packaging.
Read that pricing the way a local business would: the entry plan buys a single model on a yearly commitment, and the moment you want to know what Claude or Gemini says about you, you're in a sales conversation with enterprise budgets in the room.
Reputably's plans are $99, $449 and $799 per month — billed monthly, no contract — and every tier tracks ChatGPT, Gemini and Claude, alongside lead finding and review automation. Signup is self-serve with a 3-day free trial and no card. See Reputably's pricing.
Profound questions, answered.
How much does Profound cost?
Profound's published plans are billed yearly, and its entry plan has tracked a single AI engine — ChatGPT — with metered prompts. The mid tier has covered three engines: ChatGPT, Perplexity and Google AI Overviews. Claude, Gemini, Copilot, Meta AI, Grok and DeepSeek have sat in the custom-priced Enterprise tier, which covers up to 10 engines; enterprise deployments are quote-based. Check Profound's pricing page for current packaging.
Does Profound's entry plan include Claude and Gemini?
No. Profound's entry plan has tracked ChatGPT only, with Perplexity and Google AI Overviews arriving in the mid tier. Claude and Gemini — along with Copilot, Meta AI, Grok and DeepSeek — have sat in the custom-priced Enterprise tier; check current packaging. Reputably includes ChatGPT, Gemini and Claude in every plan, starting at $99 per month billed monthly — Reputably's own published price.
Is Reputably a full replacement for Profound?
For local businesses and agencies, often; for enterprise brand teams, not necessarily. Reputably tracks ChatGPT, Gemini and Claude with prompt results, competitors, cited sources, disclosed retrieval searches and AI traffic, then pairs that evidence with lead finding and Google review automation. It does not attempt Profound's enterprise-scale content planning, agent analytics or ten-engine breadth.
Does Profound offer a free trial?
Profound has advertised a free-trial option on its mid tier, which is billed yearly. The entry plan doesn't advertise one, and Enterprise starts with a sales conversation. Reputably offers a 3-day free trial on every plan — no card required, self-serve signup.
Which is better for agencies, Profound or Reputably?
Profound is built for in-house enterprise brand teams, and yearly billing across a client roster adds up quickly. Reputably's Agency plan is white-label — your logo, colors and custom domain — with flat monthly pricing and no contract, so you can resell AI visibility tracking, lead feeds and review automation to every client under your own brand.
Related reading.
Profound facts checked July 2026 against tryprofound.com/pricing; Reputably product details checked 11 August 2026. Plans and prices may change — verify on each vendor's site. Profound is a trademark of its owner; Reputably is not affiliated with or endorsed by Profound.
Someone is asking for a recommendation right now. Make sure it's you.
Start your 3-day free trial and see real conversations about what you sell — in minutes, no card, no accounts to connect.