Know when YouTube talks about your brand — videos and Shorts.
A creator’s review, a “best cleaners in town” roundup, an off-hand shout-out in a vlog — YouTube mentions keep selling for you (or against you) long after upload day. Reputably tracks your brand, competitors and keywords across Shorts and long-form, deliberately balanced, and scores the sentiment of every mention.
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“Top 5 cleaning services in Austin — and BrightNest takes the top spot. The only crew that cleaned inside the oven without being asked, and the quote never moved.”
One review video can send you customers for years. Or send them away.
Video doesn’t scroll away. A “best physio near me” roundup posted two years ago still ranks today, still collects views, and still steers customers — YouTube is the second-biggest search engine, and its results have a shelf life measured in years, not days. When that video praises you, it’s the best salesperson you never hired. When it doesn’t, you should at least be the first to know.
And it’s no longer just YouTube’s own search box. Google surfaces video results high on the page, and AI assistants increasingly draw on video content when they recommend businesses — which is why Reputably pairs YouTube monitoring with AI visibility tracking across ChatGPT, Gemini and Claude.
A mention doesn’t have to be a review to matter, either. A creator saying “shout-out to Harbour Dental for fixing my crown before this shoot” in a Tuesday vlog is still a mention — casual, credible, and completely invisible to you unless something is watching.
From keyword to caught mention in three steps.
Set your keywords
Your brand name, your competitors, and the category phrases customers search — “best dentist”, “physio review”, whatever fits your business.
We scan Shorts and long-form
Reputably searches short, medium and long videos as separate buckets — deliberately balanced, so your feed isn’t wall-to-wall Shorts — and runs sentiment on every hit.
You see it, you decide
Every mention lands in one feed with sentiment and context. A glowing roundup? Share it everywhere. A complaint in a Short? You heard it before your customers did.
Know if YouTube loves you, roasts you, or hasn’t noticed you.
Every mention is scored — positive, negative or neutral — so a month of video chatter takes seconds to skim, and the clip that needs your attention surfaces the day it posts, not the day a customer forwards it to you.
- Sentiment on every mention. Praise, complaints and neutral name-drops are labelled automatically — no watching hours of video to find the fire.
- Shorts and long-form, deliberately balanced. Quick clips and twenty-minute deep dives both reach your feed — no single format drowns out the other.
- Competitors too. When a roundup crowns a rival best in town, that’s intel — you’ll see it alongside your own mentions.
“40 minutes past my appointment slot at Harbour Dental and still in the waiting room. POV: your lunch break is gone.”
“Full rehab breakdown: how Peak Physio got me from torn meniscus to trail running again in five months.”
Catch it on YouTube. Act on it everywhere.
Reputably watches, scores and reports — you decide what happens next. Nothing to connect, nothing posts automatically, and every mention sits one click from the video itself. Watch the count climb as your name spreads.
- No accounts to connect. Reputably monitors public videos — no permissions to grant, no logins to share, nothing ever posts on your behalf.
- Included in every plan. YouTube monitoring ships in every plan from $99/month — alongside Reddit, Facebook groups and X.
- Part of the bigger loop. The praise a review video earns you should show up where customers convert — Reputably pairs monitoring with Google review automation to close that loop.
“…party prep day! BrightNest came through this morning and the house has honestly never looked like this.”
YouTube brand monitoring, answered.
What is YouTube brand monitoring?
YouTube brand monitoring means tracking what YouTube says about your business — review videos, local roundups, vlogs and Shorts that mention your brand, your competitors or your category. Reputably scans public videos for your tracked keywords, scores the sentiment of every mention, and delivers them all in one feed.
Does Reputably catch Shorts as well as long videos?
Yes — and it deliberately balances both. Reputably searches short, medium and long videos as separate buckets, so your feed shows quick Shorts and in-depth reviews side by side instead of being flooded by one format. A 40-second Short and a 20-minute comparison are both mentions.
Why do YouTube mentions matter for a local business?
Because video has a long shelf life. A single review video or “best X in [city]” roundup can send customers your way — or warn them off — for years after it’s posted. YouTube is also the second-biggest search engine, and Google and AI assistants increasingly surface video content when recommending businesses.
Do I need to connect my YouTube account?
No. Reputably monitors public videos — there is nothing to connect, no permissions to grant, and nothing posts automatically. You choose the keywords to track, and the mentions come to you.
Can I track competitors on YouTube too?
Yes. You choose the keywords Reputably tracks — your brand, competitor names, and the category phrases customers search for. When a roundup ranks a competitor above you, or a reviewer praises them by name, you’ll see it in the same feed.
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