Set up Google review replies

Connect your Google Business Profile

Reputably connects to Google Business Profile through Google's own sign-in. You approve access in Google, and Reputably never sees or stores your Google password. You stay in control: access is revocable at any time from your Google account. Once connected, the reviews for your locations are pulled in and ready to work through.

Choose how replies are posted

You decide how much to automate, per location:

• One-click approval — Reputably drafts a reply and you approve it before anything is posted. Best when you want a human check on every response.
• Auto-post — approved settings let replies go out without a manual step, for locations where you trust the flow and want speed.

Because you set this per location, you can automate the simple cases and keep a closer hand on the ones that need it.

Set your brand voice

Draft replies are generated to match how you want to sound. Giving Reputably a clear sense of your brand voice keeps responses consistent across reviewers and across locations, even when different people are approving them. AI drafts can be incomplete or off — always read a reply before it represents your business. See Safe reply guidelines, especially for negative reviews.

Ask for more reviews with SMS campaigns

Replying is only half the job — you also want a steady flow of new reviews. Reputably can run review-request SMS campaigns that text your recent customers a link to leave a review. Messages are sent through Telnyx for US and Canada numbers and through MobileMessage for Australia, and the review links use short-link click tracking so you can see engagement. Only message customers who are appropriate to contact and who have not opted out.

Related

See the product overview on Google review management.