Turn real customer moments into review growth your team can prove.
Reputably helps operators and agencies run consent-based SMS and QR review request campaigns, track completion by location, and connect new reviews to the wider reputation workflow.
Reputably
Review request campaigns
Thanks for choosing Harbour Bistro. Would you share your experience with a quick Google review?
QR collection
Front desk and receipts
Campaign funnel
Campaign snapshot
Service completion campaign for three locations with QR and SMS request paths.
Sent
428
Clicked
39%
Reviews
+64
Review requests are not just a link sender. They are a repeatable system for capturing genuine public proof after real customer experiences.
Campaign engine
Give every review campaign a channel, owner, location, and outcome.
The highest-converting review programs are operational. They happen after the right moments, with consistent language, measurable follow-through, and a clear path into response and reporting.
SMS review requests
Ask customers for feedback while the experience is still fresh, using controlled templates and clear campaign ownership.
QR review links
Give front-desk, field, event, and receipt workflows a simple review collection path without adding manual follow-up.
Location campaigns
Run campaigns by branch, team, client, job type, or service line so performance can be compared in context.
Message templates
Keep language consistent while leaving room for the customer experience, brand voice, and local operating needs.
Delivery and completion reporting
Track sent, clicked, completed, and pending activity so teams can see what is working and what needs follow-up.
Review-to-report loop
Connect new proof, response work, campaign outcomes, and location trends to reporting clients and leaders can read.
Operating loop
Ask at the right time, then connect the outcome to reputation work.
Review growth does not depend on a sticky note at the front desk. Reputably gives teams a repeatable loop from customer moment to campaign result.
Choose the right customer moment
Trigger review requests after completed jobs, resolved support moments, appointments, visits, pickups, or service milestones.
Send a clear request
Use plain language that asks for genuine feedback, identifies the business, and avoids pressure or suggested review content.
Track the campaign path
Measure which locations, teams, templates, and channels produce clicks, completions, and useful customer feedback.
Route outcomes into reputation work
New reviews feed the inbox, themes inform operators, proof supports marketing, and campaign performance rolls into reports.
Use cases
Match the request path to the moment that earned the review.
Enterprise teams need more than a generic review link. They need to know when the request happened, why it was appropriate, and which result it produced.
Use case
Why it works
Workflow
After a completed service job
Why it works
Customer is most likely to remember the technician, timing, and outcome.
Workflow
Send a request tied to the job or location and report completion by team.
At a physical location
Why it works
Front-desk or in-store staff can invite feedback without manually sending links later.
Workflow
Use a QR code or short link that routes customers to the right location profile.
After service recovery
Why it works
The team has resolved an issue and wants an honest updated experience, not a pressured rating.
Workflow
Request feedback only when appropriate and keep the review inbox ready for follow-up.
For agency clients
Why it works
Clients need proof that review growth came from real operational work.
Workflow
Show campaign volume, click-through, completion, new reviews, and response activity in reports.
Trust controls
Review growth strengthens trust, not create policy risk.
Reputably positions review requests as a disciplined feedback workflow: genuine customers, appropriate timing, clear messaging, and measurable follow-up.
Consent-based messaging
Structure campaigns around customers who can be contacted and keep opt-out, suppression, and channel rules visible to operators.
Genuine experience only
Requests invite honest feedback from real customers, without incentives, rating pressure, or scripted review content.
No review gating
Do not filter request paths so only happy customers reach public review sites. The workflow respect authentic feedback.
Policy-aware campaign review
Make the review request defensible before the send.
Review-request workflows proves that the campaign is asking real customers for honest feedback, using an appropriate channel, without incentives, rating pressure, positive-only filtering, or unsupported compliance claims.
Fake reviews are enforcement risk
The FTC rule bans sale or purchase of fake online reviews and covers reviews from people without real experience or that misrepresent that experience.
AP News on FTC ruleGoogle allows requests, not incentives
Google says businesses can ask customers to use a review link or QR code, but incentives for posting, changing, or removing reviews are prohibited.
Google Business Profile HelpPositive-only collection is risky
Google's user-generated content policy prohibits merchants from discouraging negative reviews or selectively soliciting positive reviews.
Google Maps UGC policyReview area
Eligible audience
Buyer question
Are recipients real customers with a genuine experience?
Campaign control
Trigger campaigns from completed jobs, appointments, visits, service recovery, or other real customer moments.
Evidence
Recipient source, location, service moment, campaign trigger.
Review area
Message content
Buyer question
Does the message ask for honest feedback instead of a preferred rating?
Campaign control
Use plain templates that identify the business, avoid scripted review language, and do not suggest star ratings.
Evidence
Template library, approval notes, campaign preview.
Review area
Channel permission
Buyer question
Can these customers be contacted through this channel?
Campaign control
Review SMS, email, QR, opt-out, suppression, and local messaging rules before sending a campaign.
Evidence
Consent source, suppression list, opt-out handling.
Review area
No review gating
Buyer question
Are unhappy customers routed away from public review sites?
Campaign control
Use request paths that do not screen only happy customers into public reviews or hide negative feedback.
Evidence
Campaign path, feedback routing, review inbox workflow.
Review area
No incentives
Buyer question
Is any reward tied to posting, revising, or removing a review?
Campaign control
Do not attach discounts, free goods, payments, gifts, or other incentives to public review activity.
Evidence
Message template, campaign offer review, policy approval.
Review area
No pressure
Buyer question
Are staff asking customers to leave specific content or immediate on-premise ratings?
Campaign control
Keep requests optional, avoid pressure, avoid required wording, and do not assign staff quotas for specific review content.
Evidence
Staff guidance, campaign instructions, escalation notes.
Buyer checklist
Can each campaign be tied to a location, client, team, or service line?
Can operators see sent, clicked, completed, and unresolved activity?
Does the workflow support opt-out and suppression handling?
Can review requests connect to the review inbox and response process?
Can agencies show campaign performance without exporting spreadsheets?
Does the messaging avoid incentives, suggested ratings, and pressure?
Connected workflows
The request is only the first step.
Review management
New reviews flow into the response queue with status, ownership, location context, and themes.
AI visibility
More genuine public proof can improve the source material that answer engines use to describe the brand.
Reports
Campaign activity becomes a visible part of client, location, and leadership reporting.
FAQ
What review campaign buyers need answered.
Can Reputably send SMS review requests?
Yes. Reputably supports review request campaigns designed around controlled templates, campaign tracking, location reporting, and responsible messaging workflows.
Can teams use QR codes for review collection?
Yes. QR and link-based collection works well for front desks, receipts, field teams, events, and locations where customers can scan after a real experience.
How reviews requests avoid policy risk?
Teams asks for genuine feedback from real customers, avoid incentives or suggested ratings, avoid filtering only happy customers to public review sites, and confirm local messaging rules.
Does Reputably guarantee review or messaging compliance?
No. Reputably can help teams structure review requests around responsible templates, genuine customer moments, opt-out handling, reporting, and human approval. Customers confirm applicable platform policies, messaging rules, local legal requirements, and contract commitments before sending campaigns.
Can agencies report campaign performance to clients?
Yes. Agencies can show campaign volume, clicks, completed reviews, response activity, rating movement, location comparison, and the operational work behind review growth.
How do review requests connect to reputation monitoring?
Review requests create new public proof, but the value increases when reviews also feed response workflows, recurring theme analysis, AI/search visibility, and client-ready reports.
See it on your signals
Build a review request system your team can trust.
Run SMS and QR campaigns, track outcomes by location, connect new reviews to the inbox, and report the proof behind reputation growth.
What you can set up first
Monitoring profile
Define the brands, competitors, sources, signals, and owners that matter first.
Action route
Separate lead intent, reputation risk, visibility gaps, and content opportunities.
Clear report
Show the sources checked, signals found, actions routed, and open risks your team should review.
Launch scope
Decide whether to start with one brand, location group, client workspace, or source set.