Find the buyer conversations your CRM and analytics never see.
Reputably tracks open-web conversations, recommendation requests, competitor mentions, reputation risks, and AI/search context so teams can act before demand is missed.
Reputably
Conversation tracking feed
Looking for a dentist that takes anxious patients
Signal: Lead intent
Local review video mentions wait time
Signal: Reputation risk
Lead and risk spike detected
Recommendation requests and response-time complaints increased across two suburbs. Assign sales and service follow-up.
The goal is not to collect every mention. The goal is to find the conversations that can become revenue, reputation work, positioning, or reporting evidence.
Sources
Watch the places buyers talk before they talk to you.
Conversation tracking gives teams source context, not just a mention count. That makes it easier to decide whether to reply, route, report, or improve the underlying proof.
Reddit and communities
Find recommendation requests, alternative searches, objections, product complaints, and problem language in buyer conversations.
YouTube comments
Track sentiment, tutorial demand, competitor comparisons, and objections underneath videos buyers already watch.
Web mentions
Watch articles, directories, comparison pages, local web sources, and pages that shape buyer perception.
Reviews
Connect public review themes with off-platform conversations so operators can see where the same issues repeat.
AI/search answers
Spot where public conversations and cited sources are influencing answer engines and buyer discovery.
Competitors
Track when competitors are recommended, criticized, compared, or used as the default option in a category.
Signal scoring
Separate market signal from background noise.
Reputably helps teams prioritize the conversations worth acting on: where there is intent, urgency, risk, competitor context, or proof that belongs in reporting.
Lead intent
Someone asks for a provider, tool, service, quote, urgent help, recommendation, or alternative.
Competitor displacement
A competitor is praised, criticized, compared, or named when your brand belongs in the consideration set.
Reputation risk
A complaint, negative story, misinformation, service theme, or unresolved issue is appearing before it becomes a review.
Market language
Buyers describe the problem in words your website, ads, sales scripts, and content may not be using yet.
AI visibility input
Public source context may explain why answer engines describe, omit, or compare the brand in a specific way.
Reporting signal
The conversation becomes evidence for client reports, leadership updates, campaign decisions, or account reviews.
Workflow
From public conversation to owned next action.
The workflow is designed for teams that need source-backed action, not another stream of unqualified alerts.
Define what counts as a useful conversation
Add brands, services, competitors, locations, source types, phrases, and customer language that indicate commercial relevance.
Monitor the places buyers talk
Watch communities, comments, reviews, web sources, competitors, and AI/search answers without manual daily searching.
Score the signal
Prioritize by fit, urgency, intent, sentiment, source context, competitor involvement, and reputation impact.
Route the action
Send sales opportunities, service risks, content ideas, competitor context, and reporting notes to the owner who can act.
Action map
Every useful signal point to a business action.
This is where conversation tracking becomes more valuable than a dashboard: signals are explained by their likely meaning and the next owner.
Signal
Meaning
Action
Someone asks for an emergency provider near a location you serve.
Meaning
This is high-intent demand that may never reach a search ad or contact form.
Action
Route to sales or local team with source context and suggested response notes.
A competitor is recommended repeatedly for a feature or service line.
Meaning
The market may have a clearer association between that competitor and the job to be done.
Action
Create comparison content, sales notes, and supporting evidence around the gap.
A service complaint appears in comments and later in reviews.
Meaning
The issue is not isolated and is treated as operational reputation risk.
Action
Assign service follow-up, prepare response guidance, and track whether the theme declines.
AI answers cite public sources that omit your strongest proof.
Meaning
Answer visibility may be limited by weak source material or missing public references.
Action
Improve cited-source quality, review proof, content depth, and location-specific evidence.
Team fit
One signal feed, different owners.
Act on the buying moment
See when people are asking for a product, provider, quote, alternative, or urgent recommendation before they submit a form.
Use the words buyers actually use
Turn repeated phrases, questions, competitor mentions, and objections into pages, campaigns, and content briefs.
Catch the pattern behind the complaint
Connect off-platform complaints with reviews, location performance, and recurring themes that need service work.
Show clients what is happening outside analytics
Report on demand, sentiment, competitors, review themes, and AI visibility with source-backed evidence.
Buyer checklist
Can the team monitor buyer conversations before prospects reach the website?
Can signals be scored by commercial value instead of mention volume only?
Can conversations be routed to sales, marketing, operations, or reporting owners?
Can competitor mentions become comparison pages, sales notes, or client insights?
Can reputation issues be connected across reviews, comments, communities, and web sources?
Can teams prove what changed without adding another dashboard nobody checks?
FAQ
Conversation tracking questions buyers ask first.
Is conversation tracking the same as social listening?
Not exactly. Social listening often tracks mentions and sentiment. Reputably focuses on commercially useful signals: lead intent, reputation risk, competitor context, source evidence, AI/search visibility inputs, and routing.
What kinds of conversations do teams track?
Start with recommendation requests, urgent help, alternative searches, competitor comparisons, recurring complaints, buyer objections, review themes, and public sources that influence AI/search answers.
Can Reputably find leads from public conversations?
Reputably helps teams surface public conversations where someone is already describing a problem, asking for help, or comparing options. Teams decide how to respond based on source context and community norms.
Who owns conversation tracking?
Ownership usually spans sales, marketing, operations, agencies, and leadership. Reputably helps classify each signal so it can move to the team best placed to act.
How does this connect to AI visibility?
Public conversations, reviews, and cited sources can shape how AI/search answers describe a business. Conversation tracking gives teams context behind those answers and the proof gaps to improve.
See it on your signals
Find the conversations buyers are already having.
Track source-backed lead intent, competitor mentions, reputation risks, and AI/search context before demand is missed.
What you can set up first
Monitoring profile
Define the brands, competitors, sources, signals, and owners that matter first.
Action route
Separate lead intent, reputation risk, visibility gaps, and content opportunities.
Clear report
Show the sources checked, signals found, actions routed, and open risks your team should review.
Launch scope
Decide whether to start with one brand, location group, client workspace, or source set.