Client-ready reports that prove what changed and what your team did.
Reputably turns lead signals, review work, campaign outcomes, AI visibility, and location trends into reports that clients, operators, and leadership can understand.
Reputably
Client report preview
Agency report
Harbour Group Reputation Summary
+42
Leads surfaced
2h 14m
Avg response
Positive
Sentiment
Executive summary
Lead intent increased across four locations, response time improved, and AI visibility rose for service intent prompts.
Report focus
Lead intent increased, response time improved, and two AI visibility gaps now have owners.
Signals
+42
Response
2h 14m
Visibility
+9%
Reports answers the next buyer question: what happened, why it matters, who owns the next action, and whether the work is improving reputation.
Report modules
Package the signals stakeholders actually need.
A good report does not dump every event. It selects the reputation, demand, and visibility evidence that helps a team decide what to do next.
Executive summary
Summarize what changed, why it matters, and which actions the team took during the reporting period.
Lead-intent trends
Show recommendation requests, competitor comparisons, urgent needs, and conversation sources that created opportunity.
Review performance
Report review growth, response time, unanswered reviews, rating movement, sentiment, and recurring themes.
Campaign outcomes
Connect review request campaigns to sent volume, clicks, completions, new proof, and location-level performance.
AI/search visibility
Explain prompt presence, answer sentiment, cited sources, competitor visibility, and actions taken to improve proof.
Location comparisons
Compare branches, regions, clients, or service lines without forcing stakeholders into raw dashboards.
Reporting loop
From daily monitoring to a boardroom-ready narrative.
Reputably helps teams move from raw signal volume to a concise account of what changed, what was handled, and what happens next.
Choose the reporting scope
Select brand, client, location, campaign, source, team, and date range so each report answers a specific business question.
Compile the evidence
Pull lead signals, review work, campaign results, sentiment, AI visibility, competitor mentions, and source context into one view.
Explain the change
Turn metrics into a narrative: what improved, what moved backward, what was handled, and where the next priority sits.
Share the report
Use public report links, export-ready layouts, client-ready views, and internal notes depending on the audience.
Stakeholder map
Different stakeholders need different proof.
Enterprise reporting converts better when it starts from the audience decision, not from whichever metric is easiest to export.
Audience
Question
Evidence
Executives
Question
Are reputation and visibility improving?
Evidence
Trend summary, risks handled, visibility movement, review growth, and priority actions.
Local operators
Question
Which locations need attention?
Evidence
Unanswered reviews, response aging, recurring themes, local sentiment, and branch comparison.
Marketing
Question
What do we publish or improve next?
Evidence
Buyer phrases, competitor mentions, AI/search gaps, review proof, and cited-source patterns.
Sales
Question
Where is market demand showing up?
Evidence
Lead-intent conversations, alternative searches, recommendation requests, and competitor complaints.
Agency clients
Question
What work happened this month?
Evidence
Campaign results, review response work, signal trends, next actions, and account-ready summaries.
Delivery
Share the right view without exposing the whole workspace.
Public report links
Share polished reports without forcing clients or leaders into the product workspace.
Export-ready layouts
Prepare clean snapshots for meetings, monthly recaps, account reviews, and leadership updates.
White-label context
Support agency presentation needs while keeping the underlying operational evidence clear.
Reporting governance
Separate client-ready summaries from internal notes and operational detail.
Keep sensitive customer context out of reports when it is not needed for action.
Use consistent date ranges, locations, and definitions so reporting stays comparable.
Show what changed and what the team did, not just disconnected vanity metrics.
Tie every recommendation back to a signal, source, review theme, or campaign result.
Buyer checklist
Questions to answer before reporting becomes procurement-ready.
Can reports explain lead intent, reviews, campaigns, AI visibility, and competitor context together?
Can clients or leaders view the report without receiving workspace access?
Can agencies separate client reports, white-label context, and internal notes?
Can operators compare locations and see which work still needs an owner?
Can the report show the actions taken, not only metric movement?
Can exports support monthly business reviews and stakeholder updates?
FAQ
Reporting questions buyers usually ask first.
What can a Reputably report include?
Reports can include lead-intent signals, review growth, response activity, sentiment trends, campaign outcomes, location comparison, competitor context, AI/search visibility, and recommended next actions.
Can agencies share reports with clients?
Yes. Reports are designed for client-ready sharing, including public links, export-ready views, account summaries, and white-label presentation needs.
Can reports compare locations?
Yes. Multi-location teams can compare review activity, response work, campaign outcomes, sentiment, lead signals, and visibility movement across branches or regions.
Do reports replace dashboards?
No. Dashboards are useful for daily work. Reports package the most important evidence, interpretation, and next actions for stakeholders who need clarity without living in the workspace.
How do reports connect to ROI?
Reports make the operating work visible: lead opportunities surfaced, reviews collected or answered, reputation risks handled, visibility gaps identified, and actions assigned.
See it on your signals
Turn monitoring work into reports buyers can act on.
Package lead signals, review growth, response work, campaign results, AI visibility, and location trends into clear stakeholder updates.
What you can set up first
Monitoring profile
Define the brands, competitors, sources, signals, and owners that matter first.
Action route
Separate lead intent, reputation risk, visibility gaps, and content opportunities.
Clear report
Show the sources checked, signals found, actions routed, and open risks your team should review.
Launch scope
Decide whether to start with one brand, location group, client workspace, or source set.